Annual jewellery and watch festival, JeweLuxe Singapore, may only be seeing its third installation (and arguably its most impressive yet) this year, but make no mistake: The visionary powerhouse woman behind it is hardly a newbie in the jewellery industry. Having cut her branding and marketing teeth at local jewellers Lee Hwa Jewellery, Angela Loh moved on to spearhead 14 successful editions of Singapore Jewelfest from 2003 to 2016. Here, she gives us seven reasons why jewellery lovers would be silly to miss the 10-day festival of independent bijoux brands, which runs from 11 October to 20 October, 2019, at the Ngee Ann City Civic Plaza.
1. It’s bigger and better
This year’s edition sees a meticulous curation of 90 of the world’s most reputable independent designers, jewellery houses and watchmakers, showcasing unique designs worth more than USD$150 million, a definite increase from 2018’s 77 brands and a showcase of SGD$90 million. Furthermore, JeweLuxe Singapore 2019 will be unravelling 53 brands who are new; out of which, 40 of them are making their Southeast Asia debut.
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2. There’s jewellery for everyone
Expect a great selection of jewellery starting from $1,000 by “super” designers such as internationally acclaimed Lorenz Bäumer (former artistic director and creator of fine jewellery at Louis Vuitton and Chanel), and multi-award winning jewellery designers Alessio Boschi and Paolo Costagli New York, etc. There’s also a range of high-octane rare jewels at highly accessible prices such as the Vihari Ruby ring, Tenzo’s Star Sapphire ring and Karen Suen Conch Pearls earrings.
3. You get to dress like the Stars
There’s a strong showing of celebrity jewellers this year. Graziela Gems, for example, has dressed over 30 Hollywood stars, including Charlize Theron, Reese Witherspoon and Cara Delevingne; Fred Leighton, who helped revive the popularity of vintage jewellery and has a devout following among many A-list actresses (Cameron Diaz, Gwyneth Paltrow and Nicole Kidman, etc); and Faraone Mennella of Sex & the City fame.
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4. Watch lovers can look forward to a list of nominees and winners
It’s the ultimate accolade in watchmaking. Andersen Genève, multi-world records holder for his “pièces uniques” will be debuting his creation, Automation Joker. Also participating in the fair are watchmakers like Vincent Calabrese, Konstantin Chaykin, David Candaux, Beauregard, Avantist, etc.
5. Not-to-be-missed for watch collectors
A watch collector for the watch collectors, Ali Nael will be showcasing his famed private collection of vintage Patek Philippe from as early as the 1920s, along with other investible pre-loved timepieces with prices starting from $8,000.
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6. JeweLuxe Concierge “No Regrets” Programme
We’ve introduced a personalised service to help customers in their journey to renew the old jewellery they no longer desire, into new and signed designs by their choice of jewellery designer that best resonates with their personal style.
7. Inspire, Indulge and Invest
Thanks to this year’s theme of “Inspire, Indulge and Invest”, shoppers will have access to highly inspired and innovative jewellery and watch designs, the most investible in rarity, and the best value for quality jewellery shopping.