Jouer by Simone's Edgy collection
Jouer by Simone’s Edgy collection

A new jewellery brand has just hit the scene with a cool, innovative vision that is set to change the way you think about buying jewellery. Launched by award-winning Singaporean jewellery designer, Simone Ng of Simone Jewels, Jouer by Simone is for anyone looking to stand out from the style-loving crowd and make an individualistic statement with their jewellery. The online platform allows you to choose from a range of chic, contemporary designs based on your style trope. Even better is the fact that each design comes with high customisation options that allow you to build the design that truly speaks to you before you click to purchase.

Jouer by Simone - Lover, Artist, Edgy

“When I first thought of launching a new jewellery line, I knew it had to be different and to offer something not found on the market. Jouer by Simone does that by characterising its designs according to five different style types, while allowing jewellery lovers to play with its many easy-to-use customisation options; and to see the final product before purchasing,” says Simone. “More importantly, I wanted it to be accessibly priced, while maintaining high quality materials and craftsmanship, so that jewellery fans are able to indulge in their love of bling and enjoy what Jouer by Simone has to offer.”

Jouer by Simone's Ocean Girl and Rockstar range

Experimental stylistas will love the futuristic, avant garde spirit found in the Edgy collection. Devotees of classic, timeless designs will appreciate the elegant pearl offerings of the Ocean Girl range. The angular silhouettes that drip with cooler-than-thou attitude in Rockstar are well balanced by the fluid, dreamy lines of Lover that were drawn with romantic souls in mind. Also not to be left out is the the colour-rich flock of feathered friends of the Artist collection that are sure to resonate with creative free-spirits. A game-changer that presents jewellery in a thoroughly chic and addictively interactive way, Jouer by Simone brings new meaning to the words personal style – at impressively accessible prices. Did we mention that there’s free international insured shipping as well?

Watch the video below and visit Jouer by Simone today to customise a jewellery design that shows who you really are. Let the fun begin and play by your rules!


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