Lady Gaga won’t just be performing at halftime during this year’s Super Bowl. She’ll also appear in a brand-new ad campaign for Tiffany & Co., which will premiere during the big game itself.
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Though Tiffany is known for crafting the Vince Lombardi Trophy every year, the company is airing an ad during the Super Bowl for the very first time this year, promoting its new jewelry collection, Tiffany HardWear. The 60-second ad is the latest in the brand’s Legendary Style campaign, and features Gaga talking off-script about her own creativity.
The HardWear collection will be available online starting April 18 and in stores starting April 28, though there will be limited preorders starting on Super Bowl Sunday. The collection features 18-karat gold and sterling silver jewelry inspired by a unisex bracelet the brand sold in 1971.
Watch a clip from the ad campaign below, and watch the full commercial during the Super Bowl and on Tiffany.com on February 5.
From: Harper’s BAZAAR US