Last night, Tiffany & Co revealed to a star-studded New York City audience that Hollywood actress Elle Fanning was the face of their 2018 brand campaign. For the occasion, Fanning recreated the ultimate Breakfast At Tiffany’s moment, but with a very modern spin.
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In the short film, Fanning stands outside Tiffany’s iconic 5th Avenue flagship store with a takeaway coffee, looking at the window display, where she then imagines a very ‘Tiffany Blue’ dream world, filled with jewellery and plenty of dancing.
A remix of the iconic song from the movie, ‘Moon River’, plays in the background. The tune – which features Fanning’s singing and A$AP Ferg’s rapping – is now also available for download on Spotify and via the Tiffany & Co website. It marks the brand’s first-ever recording.
Ahead the release of the new campaign, Tiffany turned some of the most iconic parts of New York City ‘Tiffany Blue’. This included everything from the famous yellow cabs to subway stations and bodegas across the city, from Midtown to SoHo.
The moment marks a bold period of change for the company, following the appointment of Reed Krakoff as chief artistic officer, who is hoping to capture the spirit of NYC and celebrate a new generation for the brand, which is all about everyday luxury.
The campaign was launched at the brand’s flagship store last night, which saw the likes of Naomi Campbell, Michelle Williams and Kendall Jenner in attendance, alongside, of course, Elle Fanning.
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This article originally appeared in Harper’s BAZAAR UK.