Olivia Palermo, Naomi Watts, Soo Joo Park and many more international celebrities star in the new Bulgari Save the Children #RaiseYourHand campaign. A new sterling silver and black ceramic bracelet, has been added to the Save the Children jewellery collection. Comprised originally of a ring and a pendant, each piece of the Save the Children collection is inspired by Bulgari’s iconic B.zero1 jewellery design.
Fabrizio Ferri, the Creative Director of the campaign explained the #RAISEYOURHAND slogan, “We raise our hand to signal our presence, our interest, our attention, our participation. To signal that we do not hide, that we have no fear, that we believe we have an answer. Raising our hand while wearing the ring or the bracelet symbolizes our support for Bulgari’s effort to raise funds for Save the Children. I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far. That’s why I donate my work. This is how I raise my hand.”
Over the past seven years, the sales of the custom-designed Bulgari collection has helped to raise US$50 million for Save the Children. These donations have reached 1 million beneficiaries in 33 countries across five continents, in areas where natural disasters, wars, conflict, marginalisation, disability and poverty can hinder the right to education and a better future.
The Save the Children collection is available now in Bulgari stores worldwide, select department stores, and on Bulgari’s website (in the US and Japan). The bracelet retails for €480 ($510) of which €75 ($100) is donated directly to Save the Children.
By Debby Kwong