kaia gerber omega
Kaia Gerber, shot by Peter Lindbergh for Omega


Gazing straight into the camera, Kaia Gerber’s eyes seem to pin you down from within her monochrome frame, expertly captured by renowned fashion photographer and master of light, Peter Lindbergh. She’s a picture-perfect paradigm of ease and assurance in her oversized pantsuit; exuding a quiet confidence that dares you to take her as she is—sentiments that are equally echoed and accentuated by the watch she wears: A De Ville Trésor Ladies timepiece belonging to Omega’s latest family line.

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Sedna™ gold and diamond De Ville Trésor, $12,000

“I’m really drawn to classic style and for me the Trésor has that vintage look, but with a cool, very modern twist. It’s a beautiful watch to look at and I love wearing it,” says the 17-year-old model, whose debut on the runways during spring/summer 2017 saw her rising to stratospheric heights; with luxury houses eager to align themselves to her branding. Yet, as Omega announced last September, Kaia’s wrists are off limits to anyone but Omega, thanks to a deal that saw her becoming an official brand ambassador, along with her brother, Presley Gerber.

And why not? The Gerbers have as much modelling pedigree as they do a horological one. After all, the siblings’ mother, Cindy Crawford, has been an Omega brand ambassador for the past 23 years and, as Kaia readily shares: “I love Omega, just because I grew up with it and I feel like I’ve always been surrounded by everyone there. We’ve been a family from since I can remember.” So when it comes to watches, Kaia clearly knows what she’s talking about.

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One look at the De Ville Trésor and it’s easy to see why it would be a Gerber favourite (or any woman’s, for that matter). The round-faced watch presents pared down looks that have been stripped of all extraneous details. The focus, instead, has been to accentuate and refine its very essence with painstaking care, from the transferred and embossed Roman numerals that accompany the watch’s slim, polished hands, to the gleaming crown decorated with a highly stylised diamond-studded flower (comprising five Omega logos) in red, liquid ceramic. Further evidence that Omega has pulled out all the stops for its latest star can be found on the watch’s mirrored caseback, which has been engraved with a captivating “Her Time” spirograph design of mathematical precision.

Steel and diamond De Ville Trésor, $6,150

With this watch, it’s clearly the details that matter, resulting in a timeless design that is proposed with a thoroughly modern attitude. Easy elegance is balanced with calculated refinement, luxurious touches with a minimalist tenet… It’s the masterful juxtaposition of beautiful contradictions into a unifying whole. The new Trésor is not a watch that shines with flamboyance. Instead, it’s a watch that was designed to accentuate the individual and unique style of its wearer, thoughtfully and conscientiously through a ultra-slim design that wears like a second skin.

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A red, liquid ceramic floral motif dresses each watch crown

A high-precision quartz movement (calibre 4061) powers each of the nine designs in the collection, which come in either stainless steel or Omega’s beguiling Sedna™ gold. Diamonds add a touch of everyday glamour, while satin or leather straps and several dial colourways ensure women find a piece that suits their style temperament to a tee. And in true Omega form, there are also two sizes to choose from—39mm and 36mm—just so you have a watch that provides as accurate a time as it does a comfort fit.

An ink illustration to capture the collection’s easy sophistication

Understated, modern and stylishly versatile, the new De Ville Trésor Ladies’ collection is a fitting continuation of the Omega legacy that sees it offering everything that a woman wants in a watch—and more.