American designer Reed Krakoff is taking over the creative reins of jeweller Tiffany & Co. He has been named Chief Artistic Officer, and will oversee the design of Tiffany & Co’s jewellery and luxury accessories, as well as the overall creative direction of the company’s retail stores, e-commerce and marketing.
Speaking of his appointment, Krakoff said, “I’m honoured to join Tiffany as chief artistic officer and fully dedicate my creative focus to this storied American luxury brand.” He will officially take over the house on 1 February 2017, as current design director Francesca Amfitheatrof makes her exit amid rumours of disagreements with the brand’s board.
“Reed’s extraordinary talent and deep understanding of iconic American design, and Tiffany’s defining role in its legacy, make him poised for great success in this new position,” Tiffany & Co chief executive officer Frederic Cumenal added. “His expertise and creativity will continue to help build Tiffany as a global house of luxury.”
Previously, Krakoff has been involved in the re-launch of Tiffany & Co’s gifts, home and accessories collections, and was the president and executive creative director of all-American brand Coach, and launched his own eponymous fashion label.