Sarah Jessica Parker has launched a fine jewellery collection with London-based boutique Kat Florence.

The Flawless Diamond Collection is initially divided into four different styles — heritage, opulence, symmetry and Pave Hews — and each diamond is of the highest D grade, a rare, extremely desirable classification.

“Kat Florence allows for an intimate way to wear jewellery — Kat can tell you about every piece, what it means to her and why she chose a particular technique,” said Parker.

“The Flawless Diamonds Collection feels special when you wear it because every piece is so important to her. Kat is a woman doing this her own way and you feel lucky and privileged to be wearing her jewellery.”

Parker will model, as well as design, fronting the label’s new campaign shot by Peter Lindbergh. The brand will only run 10-15 pieces per style for added exclusivity. Prices start at £1,300.

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