Whether you knew her from the pioneering 2004 Korean romantic comedy series Full House, or whether her powerful performance in the 2016 hit TV series Descendants of the Sun inspired you to go to med school, Song Hye-kyo has continuously captured the hearts of Asia for the past two decades. And as Chaumet’s latest ambassador, Song shares her love for the house’s refined French craftsmanship and history with jewel lovers in it’s most recent campaign video.
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The video features Chaumet’s two exquisite Joséphine collections—Joséphine Aigrette and Joséphine Aigrette Impériale—as Song transforms from playful to regal, exuding the beauty and power that the collections spark. From highlighting iconic rings made to be stacked and personalized to delicate tiaras fit for royalty, the campaign video sheds light on the inner confidence that Chaumet’s jewels draw out of the women that wear them.
The Joséphine collections blend delicate elegance with bold radiance while echoing the taste of Chaumet’s eternal muse, Empress Joséphine de Beauharnais, who had a penchant for layering her jewels, and by doing so representing two hundred and thirty years of tradition.
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Of course, Song is more than just the face of the brand, she is a flawless embodiment of Chaumet’s ethos—Grace & Character. She notes, “You can be beautiful, but it’s difficult to be graceful, and it’s even harder to have both grace and character. You have to have a strong belief and always be honest with yourself and to the world. Be kind, be bold, be graceful, be virtuous. That’s my interpretation of Grace and Character.”
Check out the full campaign video here:
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