Standing guard above the grand Art Deco entrance of Tiffany & Co’s Fifth Avenue store in New York is a nine foot tall statue of Atlas, the mythical figure who carries the weight of the skies on his broad shoulders. In Tiffany’s rendering of the Titan, however, the heavens have been compressed into the form of a clock approximately four feet in diameter. It’s a clock with great historical significance to the American luxury house, so much so that its clean, minimalist numerals have breathed life to jewellery designs and, in 1983, the Atlas watch collection.
To celebrate the watch’s 35th anniversary, Tiffany has released new creations into the emblematic collection and they are keepers for any woman who loves timeless designs – like fashion entrepreneur and consultant, Savina Chai.
“I love that the Atlas watch is timeless, elegant and matches my wardrobe. It’s a watch for women who appreciate craftsmanship and investment in quality,” she says of the new timepieces. Coming in a new petite size of 24mm, the watches are available in five steel variations and one in rose gold. Diamonds line their bezel and numerals (one version even has a diamond pavé centre for a more uptown feel) while maintaining the design’s signature clean looks, resulting in a clear legible dial that looks bigger than it actually is. For a pop of colour, there are ones that sport dials in Tiffany’s signature robin’s-egg blue in both leather or bracelet strap versions.
“I’ve always had a perception that small watches are a little too demure and dainty for my liking – until today. The watches fit me perfectly and I realise that I should always be open to new styles,” Chai confesses. Big on style and versatility, pile these on with your choice of bling for the day and you’re all set to walk out the door – with a sparkle to accompany each step.
Click through the gallery below for a closer look at the new collection.
Photographer: Ching Lee
Creative Direction: Charmaine Ho
Starring: Savina Chai
Stylist: Ong Weisheng
Hair and Makeup: Greg O
Manicure: Melissa Tan
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