A campaign image from Swarovski's Holiday collection 2020

Travel past the junction of Stamford Road and North Bridge Road and you’ll see an impressive 15m tall tree all alit with twinkling lights and Swarovski blue boxes tied up with pretty red bows beneath it. Done in collaboration with Raffles City Shopping Centre to celebrate the brand’s 125th Anniversary this year, the tree stands as a reminder that the time for festivities and love is close upon us. So if you’re looking to beat the crowds while finding the perfect gifts for loved ones (or even yourself), it’ll be worth your while to keep Swarovski in mind this Christmas.

Swarovski's 15m Christmas Tree lights up Raffles City Shopping Centre
Swarovski’s 15m Christmas Tree outside Raffles City Shopping Centre

Whether it’s a simple solitaire styled ring to dress up your finger in sparkling lights, or a statement bib necklace to turn heads wherever you go, Swarovski has been the go-to brand for women looking for that accent piece to spruce up their outfit with panache – and for good reason. When it comes to jewellery, you’d be hard pressed to find a more encompassing range of chic designs that cater to different style personalities under one roof.

This Christmas, the Austrian crystal empire is offering even more excuse to indulge in its baubles: The Holiday collection, which wraps up a year of celebration for the brand’s 125th Anniversary, is filled with creations that put on-trend twists to timeless, elegant classics for style staples that will last you well beyond the year’s festivities, while making them perfect gifts for loved ones as well.

Swarovski Holiday Collection Tennis Deluxe bracelet
The Tennis Deluxe bracelet is a versatile style piece

Glamazons, for example, will delight in the new editions to the Sparkling Dance collection, which feature bold, geometric shapes like sunburst rays and urbane chains surrounding a central mobile stone that shimmies and shines with every move.

Minimalists, on the other hand, will gravitate towards the clean silhouettes and discreet glitter of the Attract and Rare ranges as they go about the activities of their busy day, while Boho Chicks will love the charming snowflake shapes that dangle off the bracelets and feature on the three-in-one rings of the Magic range.  

And of course, there’s also something for Traditionalists to find joy in: Tennis Deluxe offers high shine factor with different cut stones on drop earrings, bracelets and necklaces; the crystal pearls of Treasure glimmer on classic designs updated with a modern sensibility; while the Vittore rings offer emerald- and pear-cut stones on rings that drip with old world sophistication.

With myriad designs catering to any style personality, and with the year-end festivities calling for its perennial expectation for glitter and shine, it’s easy to see why women have continued to turn to Swarovski – be it for a thoughtful pressie for the bestie, or to spoil oneself with a well-deserved treat. The best part? With free standard shipping for all online purchases at Swarovski’s online store from now till 27 December, getting all blinged up has never been easier.

Swarovski Holiday Collection necklace and watch
The collection offers designs that layer perfectly with other designs

*From now till 12 December, receive a free Sparkling Red clutch when you spend $268 and above. Or redeem a complimentary pair of Harley Pierced Earrings Silk with a minimum spend of $600 (up to 3 combined receipts) at Swarovski Raffles City Shopping Centre till 31 December.

brought to you by Swarovski