Tiffany & Co. has enlisted the creative talents of Grace Coddington to work on its autumn campaign.
Caroline Naggiar, Tiffany’s chief brand officer told WWD: “For generations, Tiffany has defined the true meaning of legendary style. For our latest campaign, we set out to find the best creative talents both behind and in front of the camera, to present our iconic collections. Who better than Grace Coddington, a style legend in her own right, to serve as our creative partner?”
Precise details of the campaign have not been revealed but it seems that the former Vogue Creative Director will be drawing on her numerous industry contacts to help with the jewellery campaign’s creation.
“To me, this is not just an ad campaign, but an opportunity to portray a legendary house of luxury through modern portraits of uniquely talented subjects. Each perfectly reflects, in her own way, Tiffany’s most iconic collections,” said Coddington.
The campaign, which is currently in production in New York, will be ready to air in September, appearing in print as well as on Tiffany’s digital and social media channels.
From: Harper’s BAZAAR UK