
TAG HEUER is already armed to the teeth with sports ambassadors. Its latest endorsement, however, is sure to up its street cred. The Swiss watchmaker has recently partnered up with DJ superstar David Guetta for a special edition Formula 1 watch with GMT function.

RAYMOND WEIL is no stranger to music but its latest collaboration sees it turning from opera to rock ‘n’ roll for now. The watch brand has inked a deal with world famous guitar maker Gibson for a special edition nabucco.

GUCCI TIMEPIECES gets geeky with its collaboration with MTV denizen will.i.am. No launch date has been set as yet, but the smart watch’s sleek looks will get any fashionable technie hot under the collar.