As with so many international events around the world, the luxury watch industry has had to put its usual plans on hold and adapt to the Covid-19 crisis, which comes with strict social-distancing conditions.
Its usual round of trade fairs and annual exhibitions – the most widely known of which are Baselworld and Watches and Wonders Geneva, which were due to take place last month – have had to be cancelled or postponed until next year.
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But, just as other industries are eschewing physical (transmittable!) events in favour of digital ad campaigns and look-book shoots, so the latest watches have recently been revealed online, with snappy brand videos and high-resolution photography replacing the ‘touch-and-feel’ sessions that normally accompany the launch of glamorous new timepieces. So, we’ve explored them all to bring you our edit of of what to look out for in the coming months.
From reworked classics and colourful detailing to the most luxurious watch-meets-jewellery hybrids, here are the seven biggest watch trends worth knowing about right now.
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1. Borrowed From The Boys
2. Red, red wine
3. Bejewelled wonders
4. All creatures great and small
5. Rock stars
6. Technical tourbillons
7. Into the blue
This article originally appeared on Harper’s BAZAAR UK.
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