Beyoncé Just Soft Launched Her Upcoming Hair Brand

Just when we thought Beyoncé couldn't get any more iconic, the Renaissance artist just announced the upcoming release of her first-ever beauty brand in an Instagram post. Pictured in front of a vanity makeup-free, with a piece of her statement honey brown hair and slim curling iron in hand, the image also reveals an assortment of bottles we can only assume are lab samples of what's yet to come. If our wildest beauty dreams are realised, think: Mousse, hair oil, and more.

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"How many of ya'll knew my first job was sweeping hair in my mama's salon?" Beyoncé writes in a note included on the last slide of her post. "Destiny's Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy," she explains. "I can't wait for you to experience what I've been creating."

And when it comes to the star's personal hair care routine: "The health and quality of Beyoncé's hair is most important for both of us," her colourist Rita Hazan previously told BAZAAR.com. "Beyoncé and I are always on the same page when it comes to keeping her hair healthy and its overall color." While it may seem that this announcement comes out of the blue, Beyoncé is no stranger to the beauty world, previously releasing her coveted, namesake fragrance, Heat in 2010, and serving as a brand ambassador for L'Oreal Paris in 2008.

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Celebrity beauty brands are all too common these days, but we'll take any chance we can get to look more like Beyoncé, which is why we're keeping our eyes peeled for all the details on this highly-anticipated release. Keep this post bookmarked for the latest on the beauty brand's official launch date, price range, and product offerings.

This article originally appeared in Harper’s BAZAAR US.