Inside The Chanel Parfumeur Fragrance Experience At Clarke Quay
It will be a feast for your senses.
Chanel has unveiled an invigorating new edition of its Masterclass at Clarke Quay, offering an exclusive sensory journey into the art of perfumery. Scheduled from 26 April to 2 June 2024, the event showcases the expertise and creativity that have become synonymous with the House.
The event is divided into two distinct experiences. On the first floor, open to all visitors, the event features the “Les Exclusifs de Chanel “ collection. This selection includes 19 fragrances, each embodying the spirit of Gabrielle Chanel and reflecting the brand’s enduring philosophy and identity.
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The highlight is the preview of the latest addition to this collection, Les Exclusifs de Chanel Cométe, inviting attendees to explore its unique narrative and aromatic nuances in a specially designed space.
In addition to discovering the fragrances, guests can delve deeper into their personal preferences with the “Les Caractères de Chanel” personality test or participate in the “Le Quart D’Heure Alchimique” programme, designed to enhance their understanding of scent characteristics, and to help them pick out a fragrance that resonates with them them.
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The experience extends to the second floor, accessible by invitation only, where the Chanel Parfumeur Masterclass takes place. Here, experts from Chanel narrate the stories behind the brand’s iconic fragrances and discuss the intricate details of their composition. The session also includes exclusive layering tips on how best to wear these scents.
A further highlight of the second-floor experience is the N°5 Immersive Experience Space, dedicated to the iconic Chanel N°5. This area stimulates the senses visually, auditorily, and olfactorily, leading guests through an exploration of this timeless fragrance. Adjacent to this is the N°5 Focus Space, where visitors can appreciate artworks inspired by the fragrance and learn about its four main scents from a distiller.
Located at Block B #B1-08, 3B River Valley Road, the CHANEL Parfumeur Masterclass at Clarke Quay is a testament to CHANEL’s rich legacy in perfumery and an invitation to explore the multifaceted world of fragrances through an immersive, educational experience.
Click on the link to sign up for the experience