The Tod’s Di Bag Gets A Glow-Up

Two new variations of the royal and celebrity favourite have just been released

Tod’s Di Bag Spring Summer 2024

As the Kate Middleton saga recently proved, our collective fascination with the English royal family seems to know no bounds. But when it comes to enduring style icons from The Firm, no one was more influential than the late Princess Diana. Until today, the looks she wore and the pieces she carried remain an indelible part of the fashion lexicon—hardly a season goes by without an image of her popping up on a designer’s mood board somewhere. One of the bags she loved most was the Di bag, which she carried so often that Tod’s named it after her. A boxy tote in soft leather with hardly any branding, it was chic, discreet and practical—little wonder that the People’s Princess favoured it. She wore her camel version with everything from pastel skirt suits to oversized rugby shirts with white jeans.

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Tod’s Di Bag Reverse

Di Bag Reverse, $4,260, TOD’S

Photo: Courtesy

Since then, the Di bag has been a staple of the brand’s offering, occasionally given minor tweaks and updates to align it with the spirit of the times. This season, the range has been refreshed with two new variations: The Di Bag Reverse and the Di Bag Mini. The former sees the iconic tote turned into a flap bag. It has also been given a slightly pillowy look, which brings the Nineties mainstay straight into these new Twenties.

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Tod’s Di Bag Reverse Flap

Di Bag Reverse Flap, $3,800, TOD’S

Photo: Courtesy

In line with what we’ve been seeing on the runways and in pop culture recently, there is also a version of the Di Bag Reverse that has been elongated in a way that brings to mind ladylike purses popular in the mid-century—more Capote’s Swans than Lady Di.

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Tod’s Di Bag Mini

Di Bag Mini, $2,660, TOD’S

Photo: Courtesy

Meanwhile, the Di Bag Mini satisfies shoppers’ unending appetite for teensy bags. Scaled down to an adorable size and given a removable shoulder strap, this new incarnation expands the Di’s appeal to a younger generation, especially when rendered in more statement hues such as lime, sky blue and lipstick red. 

Tod’s Di Bag Mini

Di Bag Mini, $2,660, TOD’S

Photo: Courtesy
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