A First Look At Prada's Collaboration With Adidas
The two brands are teaming up for the very first time
Photo: Courtesy
Update 25/11/19: Prada and Adidas have revealed more details about their forthcoming collaboration. The first release of the partnership (suggesting that there's more to come) is "an homage to Adidas", and will comprise of the Prada Superstar sneaker and the Prada Bowling bag.
The Superstar trainer originally launched in 1969 and remains a signature style for the sportswear retailer today. The Bowling bag is a new silhouette launched specifically for this partnership, echoing both the Prada Bowling bag and the Adidas gym bag - described as "a style that serves to illustrate the shared narratives and intersecting heritages of Prada and Adidas".
There will be just 700 of each limited-edition style produced, with both the footwear and bags numbered with a unique serial. The pieces will retail online through adidas.com and prada.com, and in select Prada stores worldwide, from 4 December.
Photo: Courtesy
Original story 08/11/19: Prada and Adidas are teaming up for the very first time. The luxury Italian label and the sportswear giant have announced a collaboration, although have not yet divulged exactly what it will entail.
Both brands posted images of Adidas shoeboxes inside a Prada shopping bag to their social media yesterday, suggesting that the collaboration will centre around footwear – and in a press release, the brands revealed that two limited-edition Prada for Adidas styles would be released in December. It also stated that 2020 would see the release of some performance sailing products as a result of the collaboration.
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"The aim of this partnership is to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies," the release stated. "The new vision draws inspiration from the rich legacies of both to re-engineer timeless icons, and leverages the houses’ technological footprint to innovate."
This is not Prada's first foray into activewear, with the label reissuing its sportswear line, Linea Rossa last year, which had first debuted in 1997. The collaboration also does not mark Adidas' first take on luxury – the sportswear brand has previously collaborated with Stella McCartney and Raf Simons, among others, on collections.
This article originally appeared on Harper’s BAZAAR UK.
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