Following the epic reunion of ’90s supermodels on Versace’s Spring 2018 runway, the brand has enlisted some of the most iconic models of the past three decades for its spring campaign.
Like the runway collection, the Spring 2018 ads act as a tribute to the late Gianni Versace, 20 years after his tragic death. Lensed by Steven Meisel, the campaign stars multiple generations of supermodels including Naomi Campbell, Christy Turlington,Bündchen, Natalia Vodianova, Raquel Zimmermann, Gigi Hadid, Kaia Gerber, Irina Shayk, Vittoria Ceretti, Cara Taylor, Birgit Kos, Grace Elizabeth, and Noah Luis Brown.
A new school take on a family tradition – conceived by Artistic Director, @Donatella_Versace and shot by legendary collaborator #StevenMeisel, the #VersaceSS18 Campaign portrays – together for the first time in decades – some of the most iconic forces in fashion along with today’s hottest talent, in individual portraits capturing their unique personalities. #VFamily _ @iamnaomicampbell wearing a Vogue print look from the #VersaceSS18 #VersaceTribute collection. Photographed by #StevenMeisel Artistic Director: @Donatella_Versace Art Director: @FerdinandoVerderi Styled by @kjeldgaard1 Make up: @PatMcgrathreal Hair: @GuidoPalau Casting Director: @pg_dmcasting
“It has been amazing shooting this campaign surrounded by all of my friends and some of Gianni’s to whom this collection is a tribute…There was such a joyful energy in the air, it was like I went in a travel machine and went back to the Nineties. It was like if Gianni was on set with us,” Donatella Versace said.
Along with featuring some of the biggest supermodels of the ’90s and early 2000s (from Christy and Naomi to Gisele and Natalia), the ads also feature the rising supermodels of today including Gigi Hadid and Kaia Gerber. Gerber, the 16-year-old daughter of Cindy Crawford, just made her runway debut during the Spring 2018 season and has already proven herself a rising super in the making. Both Gerber and Crawford walked the runway at Versace’s Spring 2018 show.
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Acting as the highlight of Milan Fashion Week (and pretty much the entire Spring 2018 season), Versace’s Spring 2018 runway finale featured some of Gianni’s favorite supermodels from the early ’90s including Claudia Schiffer, Naomi Campbell, Cindy Crawford, Helena Christensen, and Carla Bruni.
This article originally appeared in Harper’s BAZAAR US.