Balmain Beauty Is Coming
Skincare-makeup hybrids and fragrances from Balmain are on the way in 2024.
Mark your calendars for fall 2024: Balmain Beauty is on the way. The iconic fashion house just inked a deal with Estée Lauder to launch a line of cosmetics and fragrances under the direction of designer Olivier Rousteing and Lauder executive Guillaume Jesel.
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“For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion,” notes Rousteing in a statement. “We’ve been determined to reflect the way that today’s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook. From the very beginning, the team at The Estée Lauder Companies made it very clear that they support Balmain’s distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that—and knowing that Estée Lauder is the paragon of excellence—well, I can’t wait to start working with them.”
In an interview with WWD, Rousteing notes that he wants Balmain's cosmetics to bridge the gap between skincare and color. “I feel like everyone’s wearing a lot of makeup, but I think it’s important to also take care of your skin,” he tells WWD. “I’m super proud to work with Estée Lauder because its products are of such high quality.”
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The collaboration has been years in the making. “Balmain and Olivier Rousteing are visionary forces in global fashion. We look forward to working with them to expand the Balmain universe and forge a new space in luxury beauty that clearly reflects the strong, inclusive, and fearless spirit of the brand,” Jesel says in a statement.
This isn't the first foray into beauty for Balmain or Rousteing. He designed a line of lipsticks with L'Oréal Paris back in 2017. And of course there's Balmain Hair Couture, a line of products, tools, and hair pieces that actually started way back in 1974. You can currently shop Balmain Hair Couture on netaporter.com.
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This article originally appeared in Harper's BAZAAR US.