If one of your 2021 resolutions includes honing your makeup skills or expanding your skincare collection, who better to take a cue from than the Internet’s top content creators? The 17 experts below are skincare wizards, makeup artists, beauty-enthusiasts-turned-entrepreneurs, and magazine editors, who are leaving an indelible mark on the beauty industry. They not only educate on eyeliner hacks and buzzy ingredients, but they also invent viral trends, innovate new products, and hold brands accountable as it relates to issues of diversity and inclusion. If you’re not already following the beauty experts below, now’s your chance to hit that button.
After getting her Ph.D in medicinal and supramolecular chemistry, Michelle Wong of @LabMuffinBeautyScience set out to make skincare accessible to all. While the science behind skincare can be complex (like how sunscreen works or how acids react on the skin), Wong breaks it down so anyone can understand it, while including detailed product reviews and her hot takes on industry trends.
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Come for the beauty reviews, stay for Aina’s endless humor and push for inclusion in beauty. A YouTube veteran, Aina is always honest while reviewing the industry’s most coveted products and collections. Most recently, she’s entered a new landscape: the candle and fragrance world with her self-care brand Forvr Mood.
Katie Jane Hughes
First a celebrity makeup artist and now a bonafide Instagram sensation, Hughes’s content is a masterclass in gorgeous eye shadow, glossy skin, and futuristic eyeliner. The British makeup artist has worked with brands like Glossier and Weleda, and gives makeup and skincare advice for every level.
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South Sudanese beauty blogger Nyma Tang made it big with her YouTube series “The Darkest Shade,” where she tests the darkest complexion shades to highlight inclusive ranges. She shares glowy skin looks and killer nail art as well as cornrow tutorials and advice like microblading on darker skin.
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Despite the moniker, @BeautyisBoring by photographer and makeup artist Robin Black is anything but boring. From the iconic portrait photography to the dreamy editorial looks (think: rainbow vivid liner, bright red lips, and full-face metallics) each look is more jaw-dropping than the next. Black’s entire Instagram account is a lookbook of endless makeup inspo.
If want to up your natural hair care game, look to YouTuber Hannah Mussette to show you the way—from no-heat curl videos to a viral box braids tutorial. We’re also obsessed with her skincare and shower routine videos to learn about new products and get the latest glowy skin hacks.
Makeup artist Nam Vo pioneered the ultra-glowy skin trend and even created her own name for the phenomenon: dewy dumplings. Since Nam’s philosophy to a great makeup base is great skin, she’s the perfect source to discover a new skincare product or tool. Or save her hypnotizing highlight videos when you need of bit of ASMR relaxation.
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Susan Yara, founder of channel Mixed Makeup and co-founder of new skincare brand Naturium, has tested just about every product out there so you don’t have to. If you’re just starting to build a robust skin care routine, turn to Yara to discover the latest and greatest.
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Mariah Leonard is not one to back down from color: her beauty formula includes glowing skin and stunning shadows, from bright greens to muted lilacs and bronze tones. Her highly-curated Instagram is comprised of vintage-inspired shots featuring new products and editorial looks, while her YouTube has easy-to-follow tutorials and self-care tips.
Former beauty editor and co-founder of buzzy brand Dieux Skin is your one-stop source for all things skincare science. Each of Parler’s videos on Instagram and TikTok dive deep into topics like slugging with Vaseline and how to properly apply face oils—with derm-approved research to back it all up.
Shahd is a model and a beauty aficionado. She’s always on top of the latest beauty launches like Covergirl’s new clean mascara formula, and works with the industry’s most in-demand experts, including Sir John. Her posts range from luxe makeup reviews to her current drugstore favorites.
If you want to learn how to do a cut crease or dive into the world of faux lashes, chances are you can find a tutorial on Shayla Mitchell’s account. Makeup By Shayla has a smoky eye tutorial for every occasion, and she doesn’t shy away from bold color combos.
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At the start of the pandemic, Hyram Yarbro’s expert hand in all things skincare caught the attention every Gen Z on TikTok. Suddenly, countless users were asking the 24-year-old creator to review their routine and suggests new products (he had a hand in the resurgence of CeraVe and The Ordinary). His hot skincare takes are honest and detailed, and his bubbly personality is an added bonus.
As a former MAC makeup artist, Alissa knows how to drum up a show-stopping makeup look. She’s best known on YouTube for recreating iconic celebrity beats, plus giving her honest review of buzzy new products and brands. No wonder she’s amassed two million followers.
Hani is a London-based blogger who has mastered the art of the perfect winged liner. Follow her for digestible tutorials on trends that can be tricky to master, like an ombré lip and floating eyeliner.
With an extensive and impressive beauty resumé (from Glossier to Becca Cosmetics and Foreo), Marcela Alcala is poised to be beauty’s next big thing. Not only does Marcela always share the latest and greatest in the makeup and skincare world, but she uses her platform to uplift other inspiring women in beauty, including her mom who often tests products by her side.
Christa Allen is an actress and beauty lover with over a million TikTok followers and an impressive Instagram following. While her feed is a curated mix of beautiful beauty, fashion, and wellness photography, her luxury makeup tutorials and calming TikTok voiceovers make beauty seem like a relaxing, artistic escape—not a chore.
This article originally appeared on Harper’s BAZAAR US.