In 1927, at the height of the glamorous Roaring Twenties, Louis Vuitton launched its very first fragrance. Heures d’Absence was exclusive; there were just 300 bottles made, and each was decorated with a miniature airplane motif to showcase the brand’s enduring love of travel and adventure during the golden era of aviation. Nearly a century later, that first formula has long been lost – no one knows quite how that first spritz smelt.
Thankfully the fragrance is about to be given a second lease of life. And, due to the loss of its original formula, a renewed scent. Louis Vuitton’s master perfumer, Jacques Cavallier-Belletrud, sought to bring together a bouquet of flowers with a contemporary twist. The creation took three years to formulate and, as part of the development process, Cavallier-Belletrud tells Bazaar, he even got his wife and daughter to trial wearing it to see if people in the street would comment.