Imagine supermodel Behati Prinsloo Levine, actress Haruka Ayase, singer-songwriter Leah Dou, and Japan’s first virtual human imma walking onto a film set. It sounds like the opening of a bar joke, except it’s really not.
Instead, it’s SK-II that has brought the quartet together to celebrate the Power of Pitera. Renowned the world over as the ultimate youth-preserving ingredient with a loyal following, the origin story of the Miracle Water is now re-told for the festive season with a new campaign that includes unexpected elements of pop culture — namely manga, mixed reality, and music.
Another surprising twist? The story is seen from the perspective of imma aka the virtual human — also the brand’s first virtual face — who embarks on a journey of discovery that begins from the SK-II brewery, where she ‘powers up’ with Pitera. This power then becomes a part of her, which she subsequently bestows onto Ayase, Dou, and Prinsloo Levine, allowing each of them to transform the landscape around them, as well as their beloved SK-II Facial Treatment Essence, with bold manga patterns. And then there’s John Legend on vocals with a dance remix of “Oh Pitera”, which further adds to the imaginative re-telling of the SK-II heritage story.
So if you’re looking forward to something magical this Christmas, let it be an SK-II Miracle (Water).
The SK-II Facial Treatment Essence Fantasista Utamaro Limited Edition is available at all SK-II counters.