Lee Min Ho And Bella Ranee Campen Kicked Things Off For FENDI In Bangkok
The Korean superstar and the brand’s Thailand ambassador were part of a star-studded line-up at the grand opening of FENDI’s men’s boutique in Siam Paragon.
In celebration of FENDI's first-ever standalone men's boutique in Thailand, the Italian house flew in one of its most charming brand ambassadors, Lee Min Ho.
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Towering at almost 190cm, the 36-year-old actor wore a three-piece set covered in top-stitch prints—blazer, trousers, and a long coat—anchored with black boots; timeless and dashing at the same time. The ensemble was complemented with an off-white leather Baguette Soft Trunk.
Joining the Korean superstar at the opening party was Bella Ranee Campen, one of Thailand's most sought-after actresses, and FENDI's Thailand brand ambassador. Dressed in a fitted wool bustier dress from the brand's spring/summer 2024 collection, she completed the colour-blocked look with a woven leather Peekaboo bag in light blue, accented with a bright Fortune Teller's charm for a playful touch. While she kept to clean, elegant lines for the most part, the Thai-English actress added a tiny yet notably edgy detail: a ear cuff embellished with crystals.
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The star-studded event was graced by more Thai celebrities including the likes of Mario Maurer, Tor Thanapob, Dew Jirawat, Oab Oabnithi, Blue Pongtiwat, Pat Chayanit, and Namtan Tipnaree, as well as local celebrities Desmond Tan and Mae Tan, and not forgetting our December 2023 cover star, Heart Evangelista.
Located strategically on the Main Floor, a short stroll from the escalator, the airy boutique is inspired by Roman architecture with a contemporary approach. Warm and soothing, yet modern and masculine—soothing green marble is used throughout the space, accented with luxurious touches of silver and champagne metal, while strong, angular lines are softened by carpeted areas in neutral tones and plush leather couches.
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Stepping into the store is a truly immersive experience into the world of FENDI: you're greeted by accessories encased in glass cases as you enter, before your eyes move seamlessly to the bag-lined marble wall; all colour-coordinated instead of in categories for ease of exploration. A rack of just-launched spring/summer 2024 apparel stands right by the accessories, leading customers deeper into the rear of the boutique to explore more ready-to-wear pieces. With ready-to-wear, shoes, and more accessories accessible throughout the store, customers are encouraged to try on looks and pieces to create their very own FENDI fits. Need more convincing? The luxurious marble fitting rooms just might be the ones to tempt you.