Givenchy Unveils Campaign Video Starring Ariana Grande

#Arivenchy

Givenchy X Ariana Grande

Photo: Courtesy

Ariana Grande‘s first campaign for luxury fashion house Givenchy has been unveiled in a series of striking portraits for its Fall-Winter 2019-2020 collection, photographed by Craig McDean. This comes a few days since Grande first teased the images on Instagram.

In style of “the Givenchy sitting”—the tradition of portraits favoured by Hubert de Givenchy—the #Arivenchy campaign sees the Grammy Award-winning singer and songwriter wear key looks from the runway collection, including a pleated, floral print dress, an impeccably tailored green suit and a dramatic off-the shoulder evening look.

Related article: It’s Official: Ariana Grande Is The New Face Of Givenchy

Grande also models the brand’s latest Eden bag, designed in the spirit of Artistic Director Clare Waight Keller’s Winter of Eden collection for Fall-Winter 2019-2020. Luscious skins and a boxy shape coupled with bold construction and sharp functionality are distilled in this gem of a statement bag.

The #Arivenchy campaign (with its unique Ari hashtag, no less) will appear in the September issue of selected magazines worldwide.

Related article: Ariana Grande And Her Ponytail Are Slated To Be The New Face Of Givenchy

Scroll through to see the campaign images below.

Related article: Haute Couture Fashion Week: 10 Best Looks From Givenchy Fall 2019

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