Designed for those bravely taking a stand for what they believe in and those defending everyone’s right to be themselves, Puma x Balmain created with Cara Delevingne takes the form of two limited-edition capsule collections, both designed by Balmain’s Creative Director Olivier Rousteing and his good friend and model Cara Delevingne who has been working with Puma since 2016.
The collection offers a mix of sport and fashion, with pieces inspired by traditional boxing gear and infused with Parisian couture. Bra tops, boxing shorts, and sneakers are elevated with a stark colour palette of back, red, blue, white and splashes of gold, and design elements straight out of Balmain’s atelier.
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According to Rousteing, this is not just another fashion collaboration. “Cara is a good friend, and this is the fruit of a shared vision,” notes the designer. “Everyone involved—PUMA, Balmain, Cara and me—was determined to create something timeless. Above all, we knew that our message needed to be a strong one, reflecting exactly who we are and what we believe in,” he added.
“Working with one of our longest standing and iconic partners, Cara Delevingne, and marrying her vision with that of BALMAIN, such an iconic fashion label, was a huge achievement.” said Bjoern Gulden, CEO of PUMA. “To be able to mix PUMA’s sport heritage with Balmain’s historic couture legacy really took this collection to the next level. We look forward to continuing a partnership with both Cara and Balmain in the future.”
Puma x Balmain created with Cara Delevingne is available now at PUMA SELECT (The Shoppes at Marina Bay Sands), online at www.puma.com as well as exclusive retailer Limited Edt Chamber.