To No One's Surprise, Beyoncé Looks Incredible In Her New Ivy Park x Adidas Campaign
The long-awaited second collection from the superstar and sportswear giant drops October 30
Photo: Courtesy
Beyoncé in New Ivy Park x Adidas Campaign
The latest, sure-to-be-sold-out collection from Beyoncé and sportswear giant Adidas is officially on the way.
Yesterday, the official Ivy Park social media channels shared first-look images of Beyoncé modelling the newest gear, and in traditional Bey fashion, she looked absolutely stunning in the series of campaign photos. Keeping her makeup fresh and neutral and her honey-highlighted hair long and flowing, she showed off the Ivy Park x Adidas designs, which include flared track pants, cycling shorts, cropped hoodies, sweat suits, bodysuits, and even structured blazers.
The icon paired the sporty looks with different variations of her branded Adidas sneakers, including her leather Superstar platforms and the forthcoming neon-hued version of the Ultraboost; she also modelled a pair of clear PVC stilettos that are not part of the collection.
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Photo: Courtesy
Beyoncé in New Ivy Park x Adidas Campaign
Photo: Courtesy
Beyoncé in New Ivy Park x Adidas Campaign
"DRIP 2 October 30 #ThisIsMyPark," read the caption alongside the photos, confirming the new collection's release date.
The first iteration of the sportswear collab, which debuted back in January, featured a mostly monochromatic theme of maroon-coloured merch, but with the second go-round, Beyoncé is featuring a more vibrant and diverse spectrum of colours, like neon yellow, emerald green, and minty blue.
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Photo: Courtesy
Beyoncé in New Ivy Park x Adidas Campaign
Photo: Courtesy
Beyoncé in New Ivy Park x Adidas Campaign
Beyoncé first teased the release of the new drop on her personal Instagram, where she shared a digital mood board hinting at the look and aesthetic of the upcoming collection. In the vibrant clip, images of an open field, a forest, ivory statues, and zoomed-in shots of Bey herself rocking lime-green eyeliner flash on-screen behind the phrase "This is my park."
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This article originally appeared on Harper's BAZAAR US.