While it wasn’t till recently that brands began to launch initiatives and programs in efforts to curb the pollutive effects of the fashion industry, British heritage label Burberry has had social and environmental programmes in place for over a decade.
The brand first committed to sustainability as its core mission in 2004, and went on to issue a five-year Responsibility Agenda in 2017, designed to drive positive change and build a more sustainable future. It also staged its first ever carbon neutral show for fall/ winter 2020 at London Fashion Week.
Now, Burberry is further committing to its sustainability ethos and heritage of innovation with the launch of the ‘ReBurberry Edit‘, comprising 26 styles from its spring 2020 collection crafted from the latest sustainable materials. It includes a selection of trench coats, parkas, capes, accessories and eyewear created from recycled materials, fabric scraps, industrial plastics, and organic content.
The edit also features pistachio-colored sustainability labels that list ‘positive attributes’ of the products, such as the amount of organic content or recycled natural fibres used, delivery against carbon emissions standards at production facilities, and social initiatives such as fair compensation of workers.
‘At the half-way point of our Responsibility Strategy to 2022, we remain dedicated to delivering tangible progress against our social and environmental targets, and our holistic, product-focused sustainability programmes are central to this. By inviting customers to learn more about the sustainable credentials of our products through our labelling programme, we are helping them to better understand our initiatives and the breadth of the ambition of our Responsibility Agenda,’
—Pam Batty, Vice President of Corporate Responsibility at Burberry
With ‘ReBurberry Edit’, the brand is offering transparency when it comes to investing in its collections, and “driving positive change through all … products at every stage of the value chain” in a time where we are increasingly conscious about our purchases.