Gucci’s special 12-hour live stream to mark the end of Milan Digital Fashion Week 2020
Creative director Alessandro Michele will present his Epilogue collection through a special live streaming and the release of a visual narrative feature
On July 17, Friday, the last day of the inaugural Milan Fashion Week, Gucci will present its Epilogue collection. Shown over several digital platforms, this is a continuation of creative director Alessandro Michele’s last fall/winter 2020 show—An Unrepeatable Ritual—when he paid homage to the group of behind-the-scene talents, such as the hair and makeup teams and the model dressers, by unveiling the curtain on a round revolving stage.
Epilogue is the finale of this narrative. For the last act (which will happen on July 17 at 8pm, Singapore time), Michele has cast the team from his design office for a special visual feature, where there is a “further playful experimentation aimed at reversing traditional fashion rules and perspectives.”
The full event, including the 12-hour live streaming and the exclusive narrative feature, will be broadcast from 2pm (Singapore time) on Gucci.com, YouTube, Twitter, Weibo and the Gucci App. It will be on Gucci Facebook at 6pm (Singapore time).
The narrative feature will be on air at 8pm (Singapore time) on Gucci.com, YouTube, Twitter, Instagram, Facebook, Weibo, and the Gucci App.
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