Chanel shows are synonymous with grand spectacle. But how do you pull it off with a digital equivalent? For Virginie Viard, the drama is in the details. Opting for a moving lookbook format similar to last month’s Cruise presentation, she enlisted Mikael Jansson, who zoomed in on the things one wouldn’t usually catch in a cavernous venue like the Grand Palais.
The embroidery and embellishment work of the Lesage, Lemarié, Montex and Goossens ateliers are particular standouts, lending an opulence to pouf-skirted party dresses and the House’s signature tweeds.
With its whiff of defiant decadence, the collection evokes the glamorous creatures of the night who would party with Karl Lagerfeld at Le Palace in the early ’80s. Rather than succumb to the gloom of our current times, this is Viard’s glittering riposte to it.
Here’s a behind-the-scene peek at what happened at the atelier