Like K-pop and K-Beauty, Korean fashion has been rapidly rising in recognition and popularity thanks to platforms such as Seoul Fashion Week. And now, Net-A-Porter has decided to get in on the action by launching the Korean Collective, a curation of brands and exclusive capsule collections celebrating emerging talent from South Korea.
Launching today (Tuesday, October 15), the collective is based upon the concept of the high-low mix, taking direct inspiration from the thriving street style scene of Seoul and features six exclusive capsule collections from the likes of Pushbutton, Andersson Bell, Le 17 Septembre, 1064 Studio, Brandblack x Pushbutton and Gu_de and covers everything from RTW, accessories, jewellery and sneakers.
“The Korean Collective designers are the perfect balance of bold yet paired back, colorful but tasteful, masculine mixed with feminine. There is something unique coming from this youthful culture which is appealing to the global customer – whether it’s the interesting styling, the streetwear trend or the mix of high and low which are all so prevalent on the streets of Seoul,” explained Elizabeth von der Goltz, Net-A-Porter’s Global Buying Director.
Our personal favourites from the collective include Andersson Bell who created 12 exclusive leather and tweed separate RTW styles to style back with layering knits, Pushbutton who introduced 12 RTW styles including ladylike dresses and blouses, and 1064 Studio who have created an exclusive 6-piece jewellery collection inspired by Ancient Korean tiles and ceramics. The collection is made in 14k gold plated brass and features, clear and green resin elements.
The Korean Collective will launch on Net-A-Porter on October 15 supported by a full campaign and event at Seoul Fashion Week.