Louis Vuitton Reimagines Its Most Enduring Signature On Its 130th Anniversary
Louis Vuitton commemorates 130 years of its iconic Monogram through three distinct collections that honour canvas, leather and trunk-making savoir-faire.
By Yi Lian Ng-Groves - published
Few motifs in fashion carry the cultural weight of the Louis Vuitton Monogram. Conceived in 1896 by Georges Vuitton as both a tribute to his father and a safeguard against imitation, the interlocking LV initials and floral emblems have since evolved into one of the most recognisable visual languages in modern luxury. This year, as Louis Vuitton marks the 130th anniversary of the Monogram, the Maison turns its gaze not only to its history, but to how its heritage continues to move forward.
Rather than retelling a story already well documented, the Monogram Anniversary collection focuses on reinterpretation. Three distinct capsules—Monogram Origine, VVN, and Time Trunk—each illuminate a different facet of Louis Vuitton’s identity: canvas, leather, and trunk-making. Together, they form a quiet but confident meditation on longevity, craft, and the idea that icons must evolve to remain alive.
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Monogram Origine: Where Memory Meets Material
Monogram Origine bags in the Alma, Noe, Neverfull and Speedy styles.
Monogram Origine feels like a return to the beginning—but with modern sensitivity. Inspired by an archival 1908 client register, the collection introduces a newly developed coated canvas crafted from a linen-and-cotton blend, offering a softer, more natural texture than the traditional Monogram canvas. The familiar pattern appears in Ebène, layered with delicate pastel accents—Lin, Vert Asnières, Rose Ruban and Bleu Courrier— creating a subtle, almost poetic chromatic effect.
Iconic silhouettes such as the Speedy, Noé, Alma and Neverfull anchor the collection, alongside trunk-inspired variations that nod to the House’s travel heritage. Each piece is finished with an exclusive nametag-cardholder hybrid, hot-stamped with Louis Vuitton’s original handwritten signature from an 1867 trunk patent—a detail that quietly bridges past and present. Even the fragrance universe joins the celebration, with Monogram-adorned flacons and new travel cases extending the narrative beyond leather goods.
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VVN: The Poetry of Natural Leather
Left: VVN Noe bag. Centre: VVN Alma bag. Right: VVN Neverfull bag.
If Monogram Origine is about canvas, VVN is about restraint. Short for Vache Végétale Naturelle, the VVN collection elevates one of Louis Vuitton’s most foundational materials: untreated, vegetable-tanned cowhide. Used by the House since the late 19th century, this leather is prized for its ability to age beautifully, developing a rich patina that reflects time, touch, and ownership.
Here, familiar Monogram bag shapes are rendered entirely in natural leather, allowing construction and proportion to take centre stage. Details are purposeful rather than decorative—a detachable Monogram name tag, a monogrammed jacquard lining—underscoring the House’s confidence in material and craftsmanship alone. Over time, no two pieces will look the same, reinforcing the idea that luxury, at its best, is deeply personal.
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Time Trunk: Legacy as Artistry
Time Trunk Noe bag.
The most visually arresting of the three, Time Trunk transforms Louis Vuitton’s trunk-making legacy into trompe-l’œil artistry. First introduced under Nicolas Ghesquière in 2018, the collection returns with bags that appear, at first glance, to be miniature hard-sided trunks. In reality, they are supple canvas pieces printed with extraordinary precision.
Historic trunks were photographed from every angle, their textures and metallic details recreated through high-definition printing. The result is an illusion so convincing it invites double takes—complete with printed rivets, corners and leather trims. Each bag carries a luggage tag inscribed with its name and creation date, subtly reminding the wearer that this is not nostalgia, but craftsmanship translated through technology.
At 130, the Louis Vuitton Monogram proves that endurance is not about standing still. Through these three collections, the House demonstrates that heritage is most powerful when it is reimagined—not preserved behind glass, but carried forward, one journey at a time.
In collaboration with Louis Vuitton.