We’re Officially In Our Veggie Era

Here’s a trend we’ve been eating up lately.

veggie trend, fashion trends
Photos: Courtesy of Tanchen Studio, Loewe, Gentle Monster, Jacquemus, Jo Malone and Launchmetrics

Ditch the sweet treats, chat, we’re onto vegetable-coded everything now. 

According to Pinterest Predicts 2026, a set of predictions released late last year for the top trends of the year ahead, Cabbage Crush will hit its peak, with recipes such as sautéed bok choy and vegetable dumplings hitting a surge in searches. But fashion’s takeover of the trend isn’t a surprise—the industry has been known for its constant entanglement with food

Recent years have seen our favourite desserts woven into the workings of the hottest brands out there. Rhode’s popular lip peptides and skincare products, for one, have been photographed alongside glazed doughnuts and syrup on toast, while fashion giants from Prada to Dior have been launching cafes around the world that serve up pastries and gourmet chocolates. This time, though, fashion has taken a fancy to the vibrant colours and organic shapes of vegetables.

Loewe was one of the first to take the charge, with heirloom tomatoes quickly becoming synonymous with the fashion label, thanks to the buzz from the fashion community in online spaces such as X. Loewe leaned fully into it, spinning out tomato-shaped clutches created from dyed Nappa leather. 

Related article: Your Guide To All The Fashion And Luxury Brand Cafés In Singapore

vegetable trend, chanel resort 2027

Look 10 from the Chanel Resort 2027 show.

Photo: Launchmetrics
vegetable trend, chanel resort 2027

Look 28 from the Chanel Resort 2027 show.

Photo: Launchmetrics

Chanel’s recent Resort 2027 show in Biarritz, France also saw tiny vegetal motifs in the shape of chilli pepper earrings, which lent a pop of colour to two monochromatic looks.

Rather than veggies being a standalone trend, the fashion hive seems to be leaning further into the ongoing obsession with the whimsical and unexpected. After all, who’d think to put something as experimental and excessive as fashion with something as ordinary and humble as a chilli pepper or a tomato?

Below, all the coolest fashion, beauty and lifestyle drops featuring vegetables that you can cop now.

1. Gentle Monster’s Veggie Collection

The South Korean eyewear label’s latest drop has been all over our FYPs lately. Fronted by Aespa’s Karina, the collection of 10 folding designs “reinterprets the forms and colours of vegetables with a refined yet playful edge”, according to their site, blending the brand’s signature futuristic aesthetic with unexpected colours and shapes.

vegetable trend, gentle monster aden 2

Aden 02.

Photo: Courtesy of Gentle Monster

Certain models, such as Aden and Vert, come with embellishments in the shape of tomato leaves, and all designs were complemented by the viral Vegemon bag charms when it was first launched in early June, a promotion that has since ended.

Aden 02 glasses, $428, Gentle Monster

gentle monster veggie collection, veggiemon, gentle monster glasses
Photo: Courtesy of Gentle Monster

See the full collection on Gentle Monster’s site.

2. Jo Malone’s British Summer – Veggies Collection

jo malone british summer veggies collection, jo malone perfumes, vegetable perfunes
Photo: Courtesy of Jo Malone

The cult-favourite fragrance brand has also hopped on the bandwagon by way of a limited-edition line of fragrances inspired by the British tradition of growing vegetables in the city, not only as a food source but also to feel closer to nature.

On exploring vegetables in perfumery, Céline Roux, Jo Malone’s Global Head of Fragrance says: We just loved that people, even in the middle of cities like London, can grow their own carrots and herbs—the fact that everyone wants to have a grasp on nature from wherever they are. This collection takes that idea of something homegrown and unmanicured but gives it a fresh take.”

The result is three distinct colognes: the vivid Scarlet Beetroot Cologne, with blackcurrant, beetroot and patchouli, the comforting Velvety Butternut Cologne, which has notes of ginger, butternut and patchouli and the florally Carrot Blossom Cologne, which blends fennel and carrot blossom with patchouli.

The launch also includes special editions of the brand’s Green Tomato Vine candles and a diffuser.

Scarlet Beetroot Cologne, $135, Jo Malone at LazMall

jo malone british summer veggies collection, jo malone perfumes, vegetable perfunes
Photo: Courtesy of Jo Malone

Shop the full collection on LazMall.

Related article: 9 Singapore Perfume Brands To Know And Shop Now

3. Tanchen Studio’s Natural Fibres Collection

Known for their unique handcrafted objects that range from stools to beaded bags and aprons, Amber Chen and Sanchia Tan, the creative forces behind Tanchen Studio, have been inspired by natural materials since the start. YIN/YANG, their first collection, stars coasters made from grains and fruit resembling the ingredients used in traditional Chinese medicine such as the warming longan and cooling barley.

Their recent Natural Fibres collection sees bag and phone charms featuring beaded chains and oversized handstitched plushes of ginger, chilli, radish and more, created in collaboration with Shanghai-based Studio Monana, who works with craftswomen in rural China.

Tan says of the duo’s creative process: “We wanted to highlight everyday pantry staples in an Asian household such as ginger, luffa, chilli, and shiitake. The nature of the fabrics guided our design process—you could say we followed their grain. We used a silk organza for Ginger to give it a nice healthy sheen, a nubbly brown linen paired with white gills for Shiitake, and waffle weave for Peanut!”

Related article: A Fashionable Life: Inside Tanchen Studio’s Inviting And Serene Store Filled With Handcrafted Objects

Natural Fibres/ Ginger plush, $95, Tanchen Studio

vegetable trend, tanchen studio keychain
Photo: Courtesy of Tanchen Studio

See the full collection on Tanchen Studio’s site.

4. The Paper Bunny’s Tomato Bag Charm

If The Paper Bunny’s totes are your go-to, you’ll love its Tomato bag charm, which unfolds into a reusable bag. It joins the brand’s lineup of ribbon, lemon and fish-shaped charms that are attached to your bag via the Charm Keeper, but can also be tossed into your bag to be used alone.

The checkered fabric of the bag is water-resistant for durability, and is secured back into its original shape via the elastic cord.

Bag charm, $30, The Paper Bunny

vegetable trend, the paper bunny
Photo: Courtesy of The Paper Bunny

Related article: ‘Chaotic Customisation’: What Is It, And Why Is It So Hot Right Now?

5. Loewe’s Artichoke And Corn Pouches

While Loewe’s Tomato clutch is no longer unavailable—as is its Artichoke version—the Spanish house still offers printed pouches featuring artichokes and corn. Use it to keep your accessories safe, or as an insert in your favourite raffia tote while you’re on your next beach getaway.

Artichoke pouch, $550, Loewe

vegetable trend loewe pouch
Photo Courtesy of Loewe

6. Jacquemus’ Summer Accessories Collection

If you love the occasional radis buerre—a classic French snack of butter and salt sandwiched between two halves of a French breakfast radish—Jacquemus has your back… or your neck. 

The French label’s Summer Accessories collection offers a silk scarf in a pale yellow printed with the vibrant, leafy vegetable to be used around your neck or as a bandana.

The Radish scarf, about $290, Jacquemus

vegetable trend
Photo: Courtesy of Jacquemus

This article contains products independently selected by our team of editors and writers. If you buy something through our retail links, we may earn an affiliate commission. All prices listed are accurate at the time of publishing.


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