This week, Gucci’s creative director Alessandro Michele lends his magical touch to Milan Design Week 2021 with a whimsical pop-up stationery store—Gucci Cartoleria—at Via Manzoni 19 in Milan.
Drawing inspirations from his childhood, Michele designed the space as an enchanted getaway filled with unexpected surprises—a treasure trove filled with eclectic offerings. Think flying notebooks right above you, a chess set that plays by itself, and even micro-apartments for mice with Gucci furnishings.
“When I was a child, going to the stationery store and finding pencils, pens, notebooks, games, meant bringing a dream into my daily routine,” Michele says in a press statement. “They were fine, well-made objects that spoke of craftsmanship and that, though part of my everyday life, were able to give off a magical, mysterious and wonderful aura. For this reason, presenting the Gucci Lifestyle collection in Milan through the Gucci Cartoleria is a sort of consecration, a tribute that was right for me to pay. So, I imagined a small cabinet of curiosities, a Wunderkammer, like the cave of Ali Baba, that could accommodate these everyday objects and return them to a fairy-tale dimension. I could have included them in the collections long ago, but they were not strictly related to clothing and accessories. That’s why I wanted to build a whimsical space where they could be laid out, to restore to everyday life that sense of wonder that makes them so dear to me.”
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A reflection of Michele’s eclectic and romantic aesthetic, the Lifestyle collection features notebooks with covers in Gucci Supreme canvas or in Gucci Demetra material, an innovative development from the house’s own technicians and artisans. Other covetable items include hexagonal notepads; a Gucci letter case that contains 20 envelopes and cards, as well as a pen developed specially for this collection and pencil cases.
If you’re into boardgames and such, there is also a hand-crafted dice set, together with a poker and backgammon briefcase set. And that’s not all. Indulge yourself with luxurious sleeping masks, pillows, slippers and pyjama sets that will make winding down at night an event to look forward to.
Shop the entire Lifestyle collection at Gucci Paragon from Sep 10.