11 Korean Jewellery Brands to Put on Your Seoul Shopping List

There are the PDRN lip ampoules and the it-girl-certified shoes; then there are the head treatments that involve up to 15 steps and fashion brands that always seem to become internationally relevant almost overnight. Seoul has always been exceptionally good at exporting its local taste for international appetites, and unsurprisingly, its jewellery brands are increasingly part of the same story.

Before your next Seoul trip, make room in your itinerary for these 11 labels that run from under-the-radar studios to established names that already have the celebrity sightings to prove it.

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1. Yeijak

Making a case for jade beyond the jewellery box, Yeijak reimagines the storied gemstone with a distinctly contemporary edge. Run by a family that has worked with jade for three generations, the Jongno atelier specialises in natural jadeite, Korean jade and nephrite, transforming the one-of-a-kind colours and markings into everything from sleek signet rings to sculptural pendants and traditional-inspired hairpins.

Its modern approach recently found a global stage courtesy of BTS’s V, who stacked seven Yeijak jade rings during the group’s March 2026 comeback performance at Seoul’s Gwanghwamun Square. Among them were an eclectic mix of green, white and black jade that made the traditionally heirloom-coded material feel unexpectedly cool.

Visit Yeijak’s website for more information.

2. Numbering

Numbering is very good at the kind of jewellery that looks clean at first glance and slightly industrial on the second. Founded by South Korean designer Noori Kim, the label works across stainless steel, brass and sterling silver, taking cues from architecture, geometry and modern art. Mixed-metal rings, industrial-looking bracelets and clean-lined necklaces make up much of its bestsellers, with just enough edge to be recognisable enough for the algorithm, but strange enough that you might actually remember it afterwards.

The K-pop world naturally has caught on to it. Taeyeon, Jennie, and IVE’s Wonyoung have been spotted in the brand’s necklaces; and I-DLE’s Miyeon and LE SSERAFIM’s Huh Yunjin are among the brand’s other fans.

Visit Numbering’s website for more information.

3. Baar Baar

Baar Baar founders Bae Sihwa and Bae Siyoung call their philosophy “Memorable Elegance”, and the memory part becomes clearer once you start looking closely. The brand’s best-selling Gori Necklace, for instance, translates the metal latch once used to secure doors on traditional Korean houses into a pendant strung on a black silk cord. 

Elsewhere, references to Korean material culture include traditional roof tiles that inspired a glossy black hairpin with silver decoration, while a ribbed silver pebble unexpectedly turns up on a leather watch bracelet. Then there are the pieces that seem designed for someone whose handbag is considerably more interesting than yours, including a hammered silver money clip set with onyx and a silver card case finished with a tassel.

Visit Baar Baar’s website for more information.

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4. Coldframe

Hannam-dong became something of a jewellery neighbourhood during the noughties, as independent designers opened their ateliers between its galleries and coffee joints. Coldframe arrived in 2014 and quickly carved out its own territory: fine jewellery that looks timeless until you notice something slightly off-kilter the minute you put one on. 

Korean history, nature and the human body all feed into the brand’s design language, which moves between ribbed rings, knotted bracelets and pieces that seem to have been pulled from a more surreal jewellery box. Go deeper, and you’ll find pottery-shaped necklaces that riff on the forms favoured by Italian artist Giorgio Morandi, while a bracelet coils around the wrist like barbed wire rendered intricately precious.

Visit Coldframe’s website for more information. 

5. DE1993

Seoul jewellery designers have become very good at making metal look as though it grew that way, and DE1993, founded only in 2025, adorns them with baroque pearls, rough-cut gemstones and surfaces that appear to have been left just imperfect enough. The pearls are particularly useful to the proposition, as each arrives with its own irregular silhouette and natural markings, meaning two ostensibly identical pieces never behave alike. 

There is, however, serious machinery behind all this looseness. The label draws on the expertise of a jewellery-export business established in 1993, with more than three decades of manufacturing experience across European and American markets. So while the aesthetic may favour happy accidents, each piece’s construction certainly does not.

Visit DE1993’s website for more information.

6. Didier Dubot

Didier Dubot hardly needs help with visibility because Yoon Se Ri in Crash Landing on You already did plenty of that, just as the likes of Go Youn Jung, Jun Ji Hyun, Shin Min A and Suzy have worn the brand’s pieces into Seoul’s wider fashion consciousness. 

Its particular trick is taking the old fantasy of Parisian femininity and running it through Seoul’s cleaner, more exacting filter. The Miss. Doux line does delicate huggies and teardrop lab-grown diamonds; Signature. D adds initials and pearls; and Sensuelle and Mon Paris bring a little more solid gold presence. The pieces are romantic without becoming sugary, and polished enough for dinner, just as they’re easy enough for every day.

Visit Didier Dubot’s website for more information.

Related article: How Two Sisters Are Giving Their Family’s Heirloom Jewellery New Life

7. Jiwon Choi

Before launching her namesake label in 2018, Jiwon Choi had the sort of student moment most designers would be tempted to mention forever: in 2016, one of her accessory designs was selected by Pascale Mussard of Hermès’ Petit h atelier and put into production.

Her own label carries a slight Y2K slant without collapsing into nostalgia bait. Custom necklaces can spell out a name or birth year, with pearls added should personalisation alone feel insufficient. Choi also combines digital techniques with traditional handcraft, while retaining local artisans as part of the brand’s fair-trade approach. Suki Waterhouse, Post Malone, Addison Rae, Lizzo and the BTS boys, such as J-Hope, have all worn her pieces, which should inform you of her range. 

Visit Jiwon Choi’s website for more information.

8. 1064Studio

There is a certain nerdiness behind the name 1064Studio—1064.16°C is the temperature at which gold melts. Founded in 2015, the label has since made a speciality of twisting familiar jewellery shapes into organic, crumpled or pleasingly off-centre shapes. 

A necklace might resemble crushed foil, just as rings swell and taper around the finger rather than just sitting on top of it; and even the neglected corners of a jewellery box get attention, with anklets and toe rings receiving the same sculptural treatment. The result is artistic without requiring an artist’s statement to wear it, which may explain why Net-a-Porter quickly picked the brand up.

Visit 1064Studio’s website for more information. 

9. PoetryHaus

PoetryHaus only launched in 2024, yet it has already found its way into stores like W Concept, EQL, Musinsa and HAGO. Its aesthetic sits somewhere around coquette, ballerina-core and girly-pop, though the use of 925 silver makes it less sugary than the brand’s Instagram pictures suggest. 

Petit Lace Ribbon earrings turn bows into delicate metalwork; elsewhere, a necklace suspends a crystal-encrusted sphere like a tiny moon. Even rings get lace-like treatments, complete with stamped hearts and woven-looking details. There is plenty here for anyone beyond bows, of course, but PoetryHaus is most interesting when the sweetness becomes slightly peculiar.

Visit PoetryHaus’s website for more information.

10. Scho 

Sarah Cho has lived in the UK, Kenya, the United States and France, worked at Balenciaga and Lanvin, then debuted Scho in Paris in 2012. Naturally, the result is difficult to reduce to one neat Seoul-ite aesthetic. Her jewellery ranges from scent-holder necklaces to stone pieces featuring onyx, jade and quartz; many look almost as convincing in their boxes as they do on the body. 

Scho’s Hannam-dong showroom, The Room, also doubles as a coffee shop, which feels entirely on brand. And its celebrity clientele is similarly broad: BTS’s Jimin and Jung Kook, Bae Doona, and Patti Smith have all worn the label. That last name tells you something: that Scho has enough oddness and artistic conviction to keep prettiness from becoming the entire point.

Visit SCHO’s website for more information. 

11. Space Oddity

Space Oddity calls its jewellery “wearable sculptures”. Founded in 2016, the label creates pieces like rings that spiral rather than sit and pendants framing gemstones like tiny architectural studies. 

Its earrings have an even more in-depth narrative, combining black onyx or obsidian with mother-of-pearl, or borrowing motifs from traditional Korean folding screens that are etched onto silver surfaces. And for the more daring, there is a sterling-silver cuff shaped around a fluid female torso form that appears to recline along the wrist of its wearer, along with a silver vessel necklace holding a single calla lily—both of which occupy the pleasant territory between useful object and miniature artwork.

Visit Space Oddity’s website for more information.