To celebrate the launch of its Swinger Bag, Coach is taking us back to the noughties—the era of Von Dutch Hats, mini skirts and pashminas—in an Instant Messaging-style festive film featuring OG reality star Paris Hilton, as well as contemporary social media influencers Kim Petras and Rickey Thomson.
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The film — created in collaboration with New York-based photographer and director Christelle de Castro — clearly took inspiration from ’00s instant messaging Apps like MSN and AOL, and the underlying message of the film “Holiday is Where You Find It” aptly represents how we’ll be spending the holidays: virtually via Zoom and social media.
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The Swinger Bag is a contemporary mini-bag rendition from Coach’s archives—another nod to the early aughts. This time, the bag takes form in Glove-tanned leather and the House’s signature monogram, which is part of Creative Director Stuart Vevers‘ ongoing mission of reimagining the house codes for the modern woman.