Diamonds aren’t just a girl’s best friend. Bvlgari pieces are emblems of self-confidence, empowerment and of course, sheer decadence. For over a 130 years, the Roman jeweller has pushed the boundaries of Italian excellence and sophisticated luxury, all while honing in to their roots and drawing inspiration from the city of Rome—its art, architecture and design.
Proving once again to be a diversified player in the luxury market, Bvlgari has pushed the envelope, this time with an augmented reality experience. If you’re in the mood for a little retail therapy, Bvlgari has got a hassle-free the solution.
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With the launch of its e-commerce platform, you can now explore latest jewellery additions like the B.zero1 Rock and the Bvlgari Serpenti collection with the help of Augmented Reality (AR) and 3D product images. You’ll also be able to enjoy a a life-like shopping experience from just about anywhere, by scaling Bvlgari bags true-to-size in a real-world environment. Plans are underway to incorporate these revolutionary tech components for jewellery and watches.
“The key to this success lies in its smooth interconnection with the ‘physical’ boutique and the other digital channels — therefore, in our coherent omnichannel approach and total alignment of Boutiques associates and consumer care advisors”, explains Bvlgari’s CEO Jean-Christophe Babin.
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Here are 13 classic pieces to add to cart:
The latest incarnation of one of Bvlgari’s most recognisable cult watches is a tribute to the warmth and splendour of gold, alluding to the golden moments of a woman’s life. Its flexible bracelet features a stylised hexagonal pattern inspired by the original Serpenti watches.
The Serpenti Tubogas double spiral watch evokes both the sensual curves of a woman and the fluid shape of the serpent. The timepiece is crafted with the shapely lines of this specific technique, with a flexible and tubular litheness. This piece is perfect for a night out, glammed up or dressed in casual-chic.
The seductive Serpenti bracelet camouflages sensuality and temptation with a hypnotic design—the one-coil bracelet in 18 kt rose gold, set with full pavé diamonds and a rubellite on the head. Sophisticated and glamorous, this jewel coils around the wrist with the distinctive sinuosity of the snake.
The B.zero1 Rock is a ground-breaking statement of Bvlgari’s creative vision infused with a touch of irreverence. Drawing its inspiration from the most renowned amphitheatre of the world, the Colosseum, the four-band ring in 18 kt yellow gold features studded spiral and pavé diamonds on the edges.
Fiorever celebrates the Roman love for life with a striking, passionate design. Bvlgari’s precious floral icon is crafted with a central diamond embraced by four rose gold open-worked petals. This classic can be worn on its own or layered.
Designed to sparkle with an eternal glow, the Fiorever necklace is crafted with a corolla of the highest quality diamonds and is the perfect compliment to any décolletage.
The Octo Finissimo Automatic in sandblasted rose gold pushes the boundaries of watchmaking feasibility: each element has been conceived and designed right from the outset so as to contribute to the extreme overall slenderness of this exceptional timepiece. Octo combines a unique octagonal design with a mechanical manufacture movement.
Inspired by the inextricable link of light and time, Lvcea pays tribute to the sundial—complete with a round case showcasing Roman numeral hour-markers and hands. A colourful gemstone is set in the crown of every timepiece, as unmistakable trademark of the Roman Jeweler.
Strong yet sensual, Lvcea’s modern architecture gleams with a radiant feminine aura and the allure of its skeletonised dial. Crafted with unmistakable Bvlgari creativity, it is the first skeleton watch in history that takes the letters of the watchmaker’s logo and makes them integral to the design.
The B.zero1 Rock challenges the very essence of jewellery aesthetics with its distinctive spiral design, and is the perfect mix of glamour and edge.
Set with pink tourmaline, peridot, blue topaz and pavé diamonds, this classic cocktail ring is a masterpiece that is guaranteed to dazzle.
The Bvlgari Bvlgari Gelati brooch captures the fun-loving soul of the jeweller by bringing the flavour of Italy’s favourite frozen treat to life. Contemporary and cool, the mouth-watering ice lollipop-brooch (with a cheeky bite taken out of one corner), is anything but conventional.
Capturing the power of attraction, the Serpenti earrings reinterprets Bvlgari’s spirit animal in a jewelled design that sparkles with glamour and sophistication, inspired by the sensuality of a woman’s gaze.