Piaget Brings Together A League of Extraordinary Women
The luxury brand celebrates female empowerment with its latest campaign
Photo: Courtesy
Piaget’s Extraordinary Women
“Do what has never been done before” are words that Valentin Piaget, grandson of founder Georges-Edouard Piaget, once uttered to the Maison’s craftsmen. And it’s a credo that the brand still lives, and designs, by today. Breaking world records with their stable of ultra-thin watches and winning hearts with jewellery that exude audacious glamour and creativity, Piaget has established itself as a luxury empire that insists on delivering creations that go beyond expectations—be it in the form of a watch that’s as thick as a coin, or haute joaillerie that radiate a distinct brand of joie de vivre.
It comes as little surprise, then, that its latest campaign, celebrating female strength and accomplishment, showcases women who possess the same sense of stylish audacity and impressive daring that’s come to be expected of the brand.
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Aptly named Extraordinary Women, Piaget’s campaign throws the spotlight on 10 trailblazing women who have pushed boundaries in their respective fields—art, music, design, fashion and photography included—with a sense of strength, confidence and fearlessness.
Among the women chosen by Piaget CEO Chabi Nouri is Jessica Chastain, a vocal participant in the Time’s Up Movement and owner of the Freckle Films production company. “I feel at my most powerful when I am feeling creative,” says the Golden Globe Awarded actress and longtime friend of the brand. She is joined by Constance Wu, yet another vocal ground-breaker when it comes to Asian-American representation in Hollywood.
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Photo: Courtesy
The glamorous campaign also highlights Balqees Fathi, a record-breaking Emirati singer and the first Arabic singer to appear on Saudi national television in 40 years; entrepreneur Olivia Palermo, the Founder and Chief Creative Officer of the Olivia Palermo Group Inc.; Iranian triple threat Shiva Safai, a model, businesswoman and reality television personality; Cynthia Erivo, a Tony, Emmy and Grammy Award-winning actress; Arianne Phillips & Carineh Martin, the co-founders of RAD (Red Carpet Advocacy); South Korean Actress Kong Hyo-Jin and famed Chinese photographer, Chen Man, who lensed the campaign image you see here.
Showcasing their sense of style with the help of Piaget’s jewellery and Limelight Gala timepiece collection, these Extraordinary Women help resound Piaget’s support of women empowerment. As Piaget CEO Chabi Nouri notes: “Each of these women has something extraordinary, but over and above extreme talent, they are in solidarity, supporting each other.” It’s a message that any woman can get behind.
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