The Year Of The Bunnies: NewJeans' Best Looks Of 2023

This year, we saw K-pop girl group NewJeans become global pop sensations. The group debuted in 2022 under ADOR, a subsidiary of HYBE, which manages top groups such as BTS and TXT. Members Minji, Hanni, Danielle, Haerin and Hyein, who are all under the age of 20, have already proven themselves to be ones to watch in both the music and fashion industries. And while each member has their own personal style, group stylist Choi Yumi's talents have cemented NewJeans as a fashion-forward group, dressing them in unapologetically bold stage outfits, elegant awards looks and cohesive music video ensembles.

The members of NewJeans have been keeping busy this year with respected fashion houses and beauty brands all wanting a piece of the NewJeans magic. As a group, they fronted a LEVI's campaign; individually, Hanni is an Armani Beauty and Gucci ambassador, Hyein a Louis Vuitton ambassador, Danielle for Burberry and YSL Beauty, Haerin for Dior, and Minji for Chanel. All things considered, the NewJeans girls are taking the world by storm, and we can't wait to see what's in store for them in 2024.

Here, we present a round up of NewJeans' best looks of 2023.

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December: Y2K fashion at the 2023 Music Bank Global Festival

NewJeans performed at the 2023 Music Bank Global Festival in their signature Y2K looks, keeping it comfy with oversized cargo pants and lace-up boots from Moon Boot. Hanni and Danielle also showed off adorable butterfly backpacks from Chinese brand, CFIERCE.

December: '90s streetwear at the 2023 Melon Music Awards Ceremony

The young talents took home two of the biggest awards at the Melon Music Awards 2023: Artist of the Year and Song of the year. The group attended and performed at the awards ceremony in bold streetwear looks featuring brands like Blumarine, Heliot Emil and Coperni.

November: Balletcore meets preppy for their 2024 Season's Greetings photoshoot

For the NewJeans 2024 Season's Greetings photoshoot, the group opted for a preppy balletcore theme, sporting ballet flats from Rockfish Weatherwear, as well as bows and cute clips in their hair.

November: Elevated school girls at the 2023 Billboard Music Awards

NewJeans took their talents to the global stage at the Billboard Music Awards, marking a huge milestone for a K-pop group. They performed in preppy school girl ensembles that matched the youthful and fun feeling of their music, reminiscent of their music video looks from their hit song 'Ditto'. While the members all wore Minga London plaid skirts with ties, their stylist used accessories in a masterful manner to create unique looks for each of them.

August: Performing 'ASAP' with a bang and sleek neutral tones

NewJeans sported another harmoniously styled preppy look, each of them opting for bangs and a neutral-toned wardrobe, with most of them dressed in pieces from ShuShu/Tong, famous for its preppy coquette aesthetic.

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August: Tonal dressing for 'Cool With You'

In NewJeans' 'Cool With You' era, we saw looks that were more stripped down and muted. The group drew from the popular 'fairycore' and 'balletcore' trends with flowy silhouettes, ballet flats and pastel tones to create an angelic and ethereal aura to fit the vibe of the song.

August: Matching bunnies at the 2023 Lollapalooza Music Festival

In August this year, the K-pop sensations made their US debut in the most iconic way possible. The It girls took to the world-famous Lollapalooza stage to perform their catchy hits, each donning modified Dickies skirts as well as matching bunny necklaces, representative of their group logo and fans, who are named Bunnies.

July: Coquette queens in their 'ETA' stage outfits

The group's stylist is an expert when it comes to finding the perfect balance between girly and edgy. The girls dressed in feminine ensembles with hues of pink and purple, lace detailing, as well as flower and bow motifs. The girly vibe was contrasted with chunky black boots and tights, a reflection of the group's personality—cute yet cool.

July: Super sporty for their 'Super Shy' performance

NewJeans took over the world with their catchy hit song 'Super Shy'—its cheerful tune turned into an ultra popular dance trend on social media platforms. The group played up their school girl appeal with a sportier look featuring matching tennis skirts and upcycled modified tops, ideal for their playful choreography.

July: Powerpuff girls personified to perfom 'New Jeans'

The girl group performed their punchy hit song 'New Jeans' as real-life Powerpuff Girls! The iconic cartoon celebrated its 25th anniversary by teaming up with the group on the 'New Jeans' music video. The girls were dressed according to their personal Powerpuff characters in bright outfits that were fun, youthful and radiant.

June: All-white angels in the 'ASAP' music video teaser

The girls looked truly angelic in their teaser for another one of their hit songs 'ASAP'. They opted for white dresses and ballet flats as well as blonde hair. Custom headpieces by Korean hairstylist, Gabe Sin, were also worn to complete the dreamy and ethereal vibe of the video.

May: Denim on denim for Levi's

The group collaborated with Levi's to commemorate the 150th anniversary of the iconic 501 jeans. The campaign featured one-of-a-kind takes on classic 501 fits to demonstrate the creative potential of the 501 jeans as a canvas for authentic self-expression.

Related article: NewJeans Are The Newest Levi’s Global Ambassadors

March: Bold and bright for Nike

If there's one thing to note about the girls of NewJeans, it's that they can pull off just about any aesthetic. Girly, Y2K, streetwear, sporty or preppy—you name it, they've done it flawlessly. Here, we see the girls in a promotion shot for Nike, dressed in edgy outfits featuring bold prints and colours.

January: Youthful nostalgia in the 'OMG' music video

NewJeans really embraced their Y2K concept with their famous 'OMG' music video looks. The main highlights of the outfits were the W.I.A bunny ear hats and Chet Lo bunny backpacks. The music video looks evoked feelings of nostalgia, perfectly highlighting the youthful radiant personality of the group. Fans were quick to turn it into a viral sensation on social media, replicating their looks and dancing to the choreography.