Last Friday, Singapore-based fashion enthusiasts were invited to experience the world of fashion, beauty and music at ZALORA Fashion Festival held at The DECK. The e-commerce site co-curated five creative immersive spaces with adidas, CALVIN KLEIN, NARS, Skin Inc., and VANS. The festival was held for two days where guests were able to experience each brand’s unique product offerings and purchase them via Samsung Bixby Image Search. Other activities included a TikTok x ZALORA #Zstylenow challenge for guests to participate in for the chance to win a $200 ZALORA voucher.
Prior to the public opening of the interactive playground, ZALORA invited the local media, influencers and other notable public figures. Singapore’s R&B sensation Tabitha Nauser took to stage to kick start the event in an all-white adidas ensemble. Following which was a fashion show where models were sent out in head-to-toe adidas gear. The rest of the night saw guests indulging in the highly instagrammable rooms, grub by online reservation service Chope and music picked by homegrown DJ Linda Hao and Malaysia’s very own DJ Arabyrd.