Earth Day might be over but that doesn’t mean living sustainably takes a break till the next year. When it comes to fashion, we can either purchase lasting, timeless pieces that can be styled in multiple ways (and never go out of trend), or opt for items that are made sustainably – even better if it ticks both boxes. And here’s where Tommy Hilfiger comes in.
Known for its time-honoured classics, Tommy Hilfiger has made a commitment to make fashion more environmentally friendly, not least in the form of its 100% recycled denim. Using an innovative technique that blends discarded cotton scraps found on fashion’s factory floors with the bed linens of the hotel industry, the brand’s denim uses less water and energy to make. Plus, the denims are stitched with thread made from recycled plastic bottles.
Related article: Marine Serre Turns Forgotten Fabrics Into Fashion Treasures
”At Tommy Hilfiger, we’re committed to making fashion that wastes nothing and welcomes all. As part of this commitment, we are shaping a circular fashion brand—one which limits its carbon and water footprints, and where all the materials we use are part of a sustainable loop”, says the brand’s founder of the movement.
Then there’s the brand’s 100% organic cotton pieces (meaning that it was grown without chemical pesticides, fertilisers and fenetically modified seeds; bought from independently certified suppliers), and recycled polyester products made from used textiles, manufacturing waste and plastic bottles.
Earth Day or not, we should all be playing our part in saving the environment – and Tommy Hilfiger has made that a little bit easier.