The British Fashion Council has announced a new campaign entitled ‘The Great British Designer Face Coverings: Reusable, for People and Planet‘. The initiative, which is in partnership with Bags of Ethics, will see the manufacture and international sale of sustainable and reusable non-medical face coverings, which have been designed in London by six British brands.
Halpern, Julien Macdonald, Liam Hodges, Mulberry, Raeburn and Rixo have all designed a face mask, all of which will be available to buy for £15 for a pack of three from the British Fashion Council’s website and through partner retailers including Asos, Boots, John Lewis and Sainsbury’s.
The project aims to raise £1 million with 100 per cent of sale profits going to charity and split between NHS Charities Together Covid-19 Urgent Appeal, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.
“Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times,” Caroline Rush, the BFC chief executive said. “Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers but also champion sustainability in a time of crisis.”
Scroll through to see sketches of the face masks and head to the British Fashion Council website for more information.
This article originally appeared on Harper’s BAZAAR UK.