Paris Olympics 2024: 7 Things To Know About The Most Luxurious Olympics Yet
From Louis Vuitton trunks and trays to Chaumet medals for the winners.
By Shermin Ng - published
The Paris 2024 Summer Olympics is upon us, and it’s time for the Games to begin. Whether it’s the opening ceremony taking place along the Seine on 26 July or the world’s top athletes battling it out in hopes of taking home the gold for their home country, there’s much to look forward to at the foremost global sporting event.
Besides taking over the City of Light, widely regarded as the global fashion capital and home to storied luxury houses, this year’s Olympics is set to be the most luxurious one in history, with global luxury giant LVMH as a premium sponsor of both the Olympic and Paralympic Games. The multi-faceted partnership sees iconic Maisons including Louis Vuitton, Dior, Berluti, and Chaumet showcase French savoir faire during defining moments of the sporting festivities, competing athletes who are also luxury brand ambassadors participating in the Games, and more.
Ahead, we break down all you need to know about the most luxurious Games yet.
Related article: Everything You Need To Know About The 2024 Summer Olympics In Paris
Fashion brands are outfitting athletes
Fashion brands are embracing the Olympic spirit for Paris 2024 and getting remarkable visibility on the international platform, while athletes are decked in ensembles that incorporate national symbols and traditions in their designs, promoting cultural heritage. Take, for example, Team France’s tuxedo-inspired ensembles (with different options for male and female athletes) in the colours of the French flag by Berluti that reflect a patriotic spirit.
The opening ceremony includes a fashion presentation from Dior
On 26 July, the opening ceremony taking place on the iconic Seine will feature a parade of the world’s finest athletes as well as a fashion presentation from Dior. While details remain secret, the presentation is expected to showcase the French fashion house’s savoir faire.
Related article: Olympics 2024: The Most Stylish Uniforms To Spot In Paris
Louis Vuitton trunks and trays will protect and display the Olympic medals and torches
Louis Vuitton has designed and crafted two Medals Trunks that will carry the medals of the Olympic and Paralympic Games Paris 2024, and two Torches Trunks for the Official Olympic and Paralympic torches. Inspired by the Maison’s celebrated Malle Coiffeuse, the Medals Trunks—featuring subtle embossed logos and serigraphy of the logos of Olympic and Paralympic Games Paris 2024—open to reveal drawers specially designed to hold 468 medals; while the Torches Trunks, covered in Louis Vuitton’s Damier canvas, will protect and display the Paris 2024 Olympic and Paralympic torches as they travel across France.
Olympic winners will receive Chaumet-designed medals
Chaumet is the first jeweller in the history of the Olympic and Paralympic Games to have the honour of designing the medal, the ultimate Olympic symbol. Made of gold, silver or bronze in a unique hexagonal design surrounded by a series of rays, the medals pay tribute to France and the City of Light while echoing the codes of the Parisian maison. With the center of each medal cut from an authentic piece of iron from the Eiffel Tower preserved during the renovation of the monument, medal winners will have a little piece of France close to their heart.
Related article: 7 Athletes At The Top Of Their Fashion Game
Luxury brand ambassadors are participating in the Games
Brand ambassadorships with competing athletes have been on the rise, with luxury Maisons handpicking top athletes in the months leading up to the Games, drawing parallels between the worlds of sport and fashion in terms of dedication, tenacity and excellence. Case in point: Louis Vuitton ambassador and French swimmer Léon Marchand, Dior ambassador and French para-cyclist Marie Patouillet, Omega ambassador and Indian javelin thrower Neeraj Chopra.
Fenty Beauty will provide makeup kits and beauty advice
Rihanna has announced Fenty Beauty’s latest milestone: a premium partnership with the Paris 2024 Olympic and Paralympic Games. As part of the major collaboration, the brand will team up with the Paris 2024 organisers to provide training and makeup kits to 600 young volunteers with makeup kits and expert advice. Fenty Beauty will also have its own makeup artists on-site, and we won’t be surprised if Rihanna herself makes an appearance at the Games.
Athletes and guests will celebrate with Moët Hennessy drinks
The Olympic champions will celebrate with LVMH-owned Moët Hennessy wines and spirits. The Olympic VIPs and corporate guests are also set to sip on Moet & Chandon champagne as well as Hennessy cognac among other premium drinks in their hospitality suites.