Keanu Reeves is one gorgeous specimen of a man, who also happens to be one of the biggest film stars that Hollywood has produced. Yet, despite his fame, fortune, talent, and not to mention, good looks, Reeves has kept a low profile all these years. He pops up once in a while to promote a new blockbuster film he’s starring in, which always ends up being wildly successful—clearly, we can’t get enough of this man.
This time, the brooding heartthrob steps into the light as the new face of Saint Laurent (YSL) in their Fall/Winter 2019 campaign with Anthony Vaccarello as creative director. Which, by the way, also happens to be his first fashion campaign. The trio of black and white images, shot by British fashion photographer, David Sims is reminscent of John Wick—a ficitional film character played by Reeves. The third installament of which, comes out later this month. Which leaves one to wonder: What led Vaccarello to choose Reeves, a recluse, to front their new campaign? Could it be to ride on the coattails of all the publicity he’s been doing for John Wick: Chapter 3? Or could it be to give us a glimpse of Keanu via the lenses of fashion? To be honest, we don’t know. But what we do know is that Keanu is perfect for it!
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Whether he’s on the red carpet of a movie premier or on the streets of New York City minding his own business, Reeves has a very specific style—understated yet elegant and sophisticated. Which echos what former YSL creative director, Heidi Slimane, did for the fashion house. Slimane modernised the brand’s rocker-chic DNA and created a demand for it amongst men and women alike. Looking back at Keanu’s personal fashion history, his style hasn’t changed much. However, he does update it with contemporary tailoring and fabric choices. Which is why we think it was a no-brainer for YSL to have him as the face of their new campaign; he’s mysterious, is almost always dressed in black and is dapper yet edgy—kind of like YSL. Here’s our top 12 picks of Keanu Reeve’s most stylish moments. Enjoy!
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Forget a knight in shining armour, here’s Keanu Reeves in a suit, riding a stallion on the set of ‘John Wick 3’. Photo: Getty
Keanu Reeves makes a very strong case for black on black during an interview with Jimmy Fallon. Photo: Getty
We aren’t the only ones gushing over Keanu Reeves. In 2016, Princess Eugenie of York was seen all smiles as she posed for this photo with Keanu Reeves at the UNAIDS Gala during Art Basel in Miami. Photo: Getty
Have you spotted the trend yet? Here’s Keanu Reeves looking dapper and dandy in yet another all black ensemble and brown leather boots at a special screening of ‘John Wick’ in London. Photo: Getty
Here’s Keanu Reeves serving some serious Christian Bale as The Dark Knight vibes at the Meet The Actors sessions at the Apple store in Soho, New York City. Photo: Getty
Spotted: Keanu Reeves leaving his hotel in Paris in 2014 sporting a blazer over t-shirt and jeans and a scarf. It’s one of his classic understated looks. Photo: Getty
Honestly, this looks it could be a shot from Saint Laurent’s Fall Winter 2019 campaign. But it’s actually from when Keanu Reeves attended the book signing of his book, “Ode to Happiness” in London. Where he’s once again in a black blazer and t-shirt combo. Except this time, with a beanie. Photo: Getty
Here’s Keanu Reeves at the Academy Awards in 2003 demonstrating how black-tie is done right: Hair sleeked back, clean-shaven with a bow tie. Photo: Getty
One of the rare times we see Keanu Reeves in something other than black. But he still sticks to his style: Understated and sophisticated. Photo: Getty
Here’s a ’90s throwback of Keanu Reeves at the promotion of Devil’s Advocate at the Plaza Athenee in Paris, sleekly dressed in head-to-toe back with a side of punk in the form of brown leather boots. Photo: Getty
Have you ever seen Keanu Reeves in short hair? Even back in 1992 at the MTV Movie awards, Keanu Reeves is wearing his trusty blazer, t-shirt and a pair of slacks. Photo: Getty
Another major ’90s throwback moment from the Bill & Ted’s Hollywood premiere where in typical Keanu Reeves fashion, he wore a t-shirt under brown-suede coach jacket. Photo: Getty