Labubu: What Is It And Who Are Its Celebrity Fans
What is a Labubu, and why has it attracted massive popularity?
By Tan Shue Xin and Laila Mishazira - published
Known for its impish appearance and devilish smile, the Labubu doll has been the latest talk of the town. You’d have most likely seen pictures of it floating around social media or spotted its keychains dangling off people’s bags. Having gained a cult following, the character is currently one of Pop Mart’s most sought-after series.
Related article: Your A-Z Guide To All Of Pop Mart’s Characters
What Is A Labubu?
The furry elf figure was created by Hong Kong-born artist Kasing Lung in 2015 as part of The Monsters universe. These characters were inspired by Nordic fairy tales and first made an appearance in children’s books. Characterised by its sharp fangs and pointy ears, Labubu’s personality is described as energetic and mischievous. However, despite its good intentions, it unwittingly causes harm while attempting to help others.
In 2019, Lung entered a partnership with the Chinese toy company, Pop Mart, known for its collectable toys and blind boxes. This exposed The Monsters to a mainstream audience. Since then, Labubu has been released in various colours, shapes and sizes. Some collections include the Happy Halloween Party, Lazy Yoga, and the Singapore-exclusive Hide and Seek series.
Additionally, the dolls come in various forms, such as plush toys, vinyl figures, keychains, and pouches.
That’s not all: there have been exclusive collaborations too, including with Uniqlo, Coca-Cola and soon, Godiva. Come 15 August 2025, Godiva and The Monsters by Pop Mart are launching the Godiva X Labubu Icy Delights Collection, introducing two specially created items that nod to the ‘Labubu Dubai chocolate’ meme. The chocolate soft serve, which comes with a Labubu spoon, sees Godiva’s signature dark and white chocolate soft serve topped with pistachio kunafa and dried berries, while the decadent chocolate shake is layered with the same toppings.
Singaporean Labubu fans can also look forward to Pop Mart’s annual Pop Toy Show, taking place at Sands Expo & Convention Centre from 22 to 24 August 2025. Labubu collections, alongside character lines like Crybaby, Hirono and Skullpanda, among others, will be available for purchase. Keep your eyes peeled for exclusive drops that will be released at the event as well.
Related article: Crybaby: What Is It And Who Are Its Celebrity Fans
How Did Labubu Become So Popular In Singapore?
With all the buzz around Labubu, you might be wondering: Why is this character so popular in Singapore, and why do so many people carry it on their bags throughout the city?
Originally, the blind box craze was ignited by series like Sonny Angel and Smiski on local social media. But soon enough, Singaporeans discovered the next big obsession that skipped its way into their hearts: Labubu. The sheer thrill and instant gratification of unboxing these quirky trinkets is one of the biggest reasons why it’s so sought after—and the hype that surrounds it only feeds the nation’s obsession. Of course, the enthusiasm was boosted significantly by celebrities who proudly advocate for the doll. Today, Labubu is a name known not only nationwide, but also globally. Keep scrolling for a list of its celebrity fans.
Related article: ‘KPop Demon Hunters’: What It’s About And The Celebs Who Love It
Celebrity Fans Of Labubu
1. Lalisa Manobal
Earlier in April, BLACKPINK’s Lisa was seen hugging a giant Labubu from the Fall in Wild series on her Instagram story. She then posted another story of a Labubu keychain attached to her bag. This publicity caught the attention of many fans, leading to an overnight explosion in its popularity.
2. Rosé Park
Interest in the character was further heightened when Lisa’s bandmate, Rosé, posted a story of her with a Labubu doll while visiting Lisa’s house. The Labubu in question is part of the Exciting Macaron series, in the colour Sea Salt Coconut.
3. V
Trust BTS’ V to turn a CELINE bag into an airport fashion statement—with the help of a rare Labubu, of course.
4. RM
RM, V’s bandmate, was spotted with a keychain of the loveable monster on multiple occasions: in an Instagram story, at the airport with Suga, and in J-hope’s Instagram post.
5. J-hope
In a photodump, j-hope flexed his blue ‘Hope’ Labubu alongside RM’s shrimp tempura Labubu earphone case.
6. Suzy
At a CELINE dinner with V and Park Bogum, our August 2025 cover star Suzy Bae paired her bag with two Labubus in blue and purple. In another photo, V sat beside Suzy with a whole box of Labubus in front of him.
7. Riize
The members of Riize unboxed the ‘Big into Energy’ series together, comically reacting to each item. Since then, their respective Labubus have been hanging from their personal bags as matching team keychains.
8. Felix of Stray Kids
A proud lover of Labubus is Stray Kids’ Felix, who has been seen with different variations of the fuzzy monsters on his bags, including his prized secret, grey Labubu.
9. Bahiyyih of Kep1er
One-seventh of Kep1er and TXT’s Hueningkai’s younger sister, Bahiyyih is yet another K-pop idol who regularly reps various keychains of the character.
10. Mario Maurer
Thai actor and model Mario Maurer has posted himself posing with a Labubu x Mario toy. Dressed in a leather jacket and blue jeans, the character is a collaboration with Mario himself and fashioned after him.
11. Araya Alberta Hargate
An avid fan, Thai actress and model Araya Alberta Hargate has also featured Labubu multiple times on her Instagram page. In one post, she posted a carousel of luxury bags decorated with trinkets as bag charms. This includes some Labubus from the Exciting Macaron series. The chances of pulling the secret Chestnut Cocoa colour is 1 in 72, and Araya has not only one of this rare doll, but two.
12. Kim Lim
In Singapore, billionaire heiress Kim Lim posted a photo of herself hugging her son with boxes of Pop Mart collections stacked behind them. Amongst the boxes were several Labubu toys from the Exciting Macaron series.
FAQs
1. Where can I buy a Labubu in Singapore?
Labubus are sold at all nine Pop Mart outlets in Singapore as well as Lazada and Shopee.
2. How much does a Labubu cost in Singapore?
At Pop Mart, a Labubu figurine ranges from $13.90 to $15.90, while a keychain typically ranges from $18.90 to $49.90. Collectibles can cost up to $299.90.
3. What is the most expensive Labubu doll?
To date, the most expensive Labubu doll sold for a record-breaking approximate of $193,000 (US$150,000) at an auction in Beijing. According to the auctioneer, the 131cm-tall, mint green Labubu was the only one available in the world.